JWT Brazil chief integration officer Mauro Cavalletti and his crew continue their string of quirky projects (remember this?) with this latest app called “91 Rock Clock,” which will wake your ass up–but in progressive fashion–as it veers from soft AM gold to heavier rock tunes (think Metallica and Sepultura). Think of it as a snooze button with distortion. In case you’re not based in South America, 91 Rock Radio is a rock radio staple in SA and…well, let the video above explain things. We’re light sleepers, so we’d probably spring out of bed during an REO Speedwagon track, but if you’re into it, you can go here or here to download the app. Credits after the jump.
Posts Tagged ‘Ricardo John’
Now, this is democracy at work and it comes to us from of an agency outside the U.S. no less. Just six weeks after turning print ads into iPhone loudspeakers for Coca-Cola, Mauro Cavalletti and crew at JWT Brazil–specifically, the innovations lab at Agencia Casa JWT–have returned with a Twitter-centric effort just in time for Election Day called “Tweet Punch-Out.”
Not quite unlike what a couple of creatives from Dailey came up with back in August, Cavaletti and the JWT lab rats’ project pits Obama versus Romney in the form of blue and red Rock ‘Em Sock ‘Em Robots. The Agencia Casa camp hacked the scrappy bots and connected them to live Twitter feeds, which will trigger the toys to throw punches when either Obama or Romney is mentioned. Unlike the real-life debates, there’s no Candy Crowley or Bob Schieffer to rein things in, though judging from the score sheet, Obama’s camp might have to throw in the towel in this particular fight. Go here for all the streaming fun. Credits after the jump.
In case you were wondering what the latest word is with Mauro Cavalletti, the former Mullen chief digital officer and current JWT Brazil chief integration officer, the exec has filled us in on some interesting work for Coca-Cola. Specifically, Cavalletti and crew at Group JWT, which includes JWT’s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke’s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine Capricho into a loudspeaker for the iPhone. We knew the numerous covers of the Twilight cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.