In case you missed its premiere during this past weekend’s U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all–nice scheduling, PGA), here’s the new GS&P-created spot for Adobe that introduces us to something called “Woo Woo.” What is it, you ask? Well, it’s a social platform–albeit a fictional one–that seems to highlight just how flash-in-the-plan the social networking world is and how marketers can ultimately get lost in the chaos. The :60 effort, which also bowed at Cannes, not only hypes the Adobe Marketing Cloud but marks the brand’s first network TV ad in over a decade. According to folks on the Spy line, Razorfish San Francisco is helping out on Adobe’s return to network television by building the “launch” website around Woo Woo (coming soon, apparently) and running its Twitter feed. While there might never be an actual Woo Woo, at least this spot brings back some fond memories of our long-since-buried MySpace and Friendster accounts. Credits after the jump.
Posts Tagged ‘Rich Silverstein’
Executive creative director Christian Haas has announced that he is leaving Goodby, Silverstein & Partners, AdAge reports. Haas does not have plans for his next full-time gig following his departure, although he is “advising a few startup clients and planning to freelance,” while the agency currently “is in discussions about the best leadership scenario for N.Y. going forward.” Comcast/Xfinity, which had been handled by both the agency’s New York and San Francisco offices, will will be run by San Francisco-based executive creative directors Adam Reeves and Nick Klinkert.
“I want to go somewhere I feel both excited and terrified — the feelings I had when I first joined Goodby,” Haas said. “I’m not leaving to go somewhere. I want to try something new and I want to take my time to find it.”
Haas arrived at Goody, Silverstein & Partners back in 2006, following over seven years at Organic. He was named a founding partner of the agency’s New York office in January, 2013, where he launched campaigns for the likes of YouTube, Google, Comcast and PledgeMusic. During his time with the agency, Haas was instrumental in making the Omnicom-owned shop a digital powerhouse while leading work for brands such as Sprint, HP, EBay, GE, and Got Milk. In 2010, Creativity named Haas one of its Creativity 50. Read on for Rich Silverstein and Jeff Goodby‘s memo to agency staff following the break. Read more
Unless you’re an old billionaire looking for a trophy wife, four million dollars for thirty seconds of action might not be such a great investment. Adobe and Goodby, Silverstein and Partners want us to think about fiscal responsibility while we watch a monkey and a horse discuss the benefits of web marketing in their online ad “Adobe Animals.”
The post-Super Bowl spot is one of those meta-commercials that’s about commercials. It’s a clever idea and could’ve been so much more impactful if the writers didn’t settle on monkey fart noises. Adobe was wise not to empty their wallets for prime airtime, because this forgettable spot would’ve been met with head shakes and scoffs.
When God is done making farmers, he can spend some time outlawing talking animals. Credits after the jump.
It seems the “Human Network” is no more in a new campaign for Cisco from GS&P. In fact, Cisco is moving on to a new tagline, “Tomorrow Starts Here,” which is in line with 2012′s consumers who find technology and the promise of sentient robots beings much more valuable than humanity. In other words, Skynet is now your sole provider of network solutions, and Cisco is their new sub-brand.
The above TV spot, which is part of an integrated campaign titled “The Internet of Everything” (see what I mean?), travels around the world in its effort to mix pictures of frightened looking people with visual representations of sweet, flawless data. The soft narration along with the quick-changing cuts have an air of IBM marketing to them, minus IBM’s trademark blue bars. In fact, “Tomorrow Starts Here” and IBM’s “Smarter Planet” have a bit of the same tone, at least in contrast to their old taglines (“Human Network” and “Power to the People” respectively).
Cisco’s new campaign, as you might imagine, also features a Twitter hashtag campaign using #IoE, which some may confuse with Internet Explorer (a product of Microsoft, another subsidiary of Skynet). Either way, as long as we’re all on “Team Internet,” we should be totally cool with our new robot overloads brutally murder everyone else. And, as long as we’re on the topic, good thing that social media will soon be entirely comprised solely of robots talking back and forth to each other. In the meantime, enjoy an augmented reality print ad for Cisco and few credits after the jump.
Though a registered, albeit “lapsed” Republican, Jeff Goodby is letting the world know where his allegiances lie this election year and is doing so via a web film/song. The passion project, which was penned by Goodby and art directed by his GS&P partner-in-crime Rich Silverstein, lets a chorus of kids paint a rather drab portrait of the future, one that’s a result of their parents not voting for Obama. Here’s the intro verse that gives you a pretty good idea of where this tune is headed:
“Imagine an America
Where strip mines are fun and free
Where gays can be fixed
And sick people just die
And oil fills the sea”
The black & white motif surely aids the bleak imagery in this clip, which is not an official GS&P product, but one that pulls no punches in conveying whom Goodby’s vote is going to next week.
-Former T3 SVP/ECD Glen Sheehan joined GSD&M as SVP/GCD across all accounts.
-Inferno Group alum Kieron Monahan joined Arnold Worldwide as EVP, global planning director & global technology practice/co-lead for Dell.
-A dog named “Mr. Quiggly” is replacing Kim Kardashian in Skechers’ Super Bowl spot. link
-The U.K. IPA released its 2011 Agency Census. link
-Former OMD global digital director Cari Weisberger, who worked on Levi’s, is “currently looking for a new gig.” link
From Goodby and prodco O Positive comes new television campaign “Homecoming” for Comcast’s Triple-Play cable TV, Internet, and telephone service, Xfinity.
If you live in a region where Comcast is the only cable service option available (as I do), you no doubt have gotten into three or four yelling matches with their “customer service representatives” when your service inexplicably goes haywire or completely disappears for weeks on end. If you’ll recall, Comcast made the Final Four in Consumerist‘s “Worst Company in America” tournament last year (after winning in 2010), only being knocked out of contention by evil ocean-ruiner, BP. This was, mind you, after Comcast was caught begging its employees to vote for competitor Charter Communications in the tournament.
It’s no wonder many Comcast subscribers turn to alternative services after their struggles lead to bouts of crippling depression. Some, like the woman in the above spot, turn to Verizon’s fiber optic network, FiOS. But, Comcast doesn’t mind, as they know you’ll come crawling back sooner or later. (They always do, don’t they?) So, when your foolish hubris spins wildly out of control, remember that Comcast knew you were stupid all along. That random increase on your monthly bill is actually punishment for feeling entitled. Credits, and one more spot that features crying and hugging, follow after the jump.
GS&P co-namesake Rich Silverstein has unveiled this graphic that shows perhaps what someone’s mindset would look like in a perfect world. We’re not saying we’re cynics (ok, yeah, we kind of are), but this kind of logic, reason, what have you seems pretty unattainable in today’s society, but, what the hell, we like to play idealist sometimes. Regarding the reasoning behind his “Age of Reason” graphic, Silverstein says, “The new year seems like an appropriate time for the country to begin doing the right thing and apply a little common sense to our problems. I’d like to expose this visual blog to the Post’s readers asking them, ‘What would you add?’ A kind of national group therapy session.”
See full-size image after the jump in case you don’t have your bifocals.
-Cars.com bails from ESPN’s next Penn State telecast. link
-The Watsons “reinvents the cheese wheel” with a new app for Whole Foods. link
-Whitehouse Post Chicago promoted Tim Warmanen to editor.
-JetBlue honors Veterans Day. Now can they honor their own policy about wait times on the tarmac? link
It looks like our post about Goodby, Silverstein & Partners’ logo and its eerie similarity to one created well over a century ago created enough of a stir that it merited a response from agency co-namesake/founder Rich Silverstein. A generous source was kind enough to send us a memo that Silverstein issued to the entire agency just two days after our post. Guess we’ll see if this clarifies things for all of you. Here it is verbatim:
Our new logo is old.
I’ve heard that people have been questioning our new logo. Allow me to explain. I’ve always loved timeless, beautiful things. So it’s not a coincidence that the logo looks like a 100 year old ligature. It was 100% intentional. I found it in my library in a book of ligatures that I’ve had for 30 years and always admired. I thought it would be nice to take something old and ignored and reimagine it. And that’s what I did.
I enlisted the help of a few talented people in the company and with full transparency we took the beauty of the original hand drawn letter forms and conveniently changed the C to a G, removed the O, and added a P.
Appropriation is a big part of our culture. Sampling is part of the modern music scene. Andy Warhol’s most famous silk screens were made from other people’s photographs. And Richard Prince blew up cigarette ads to make art.
Making something old new again was my full intention and I’m very happy with the outcome.”
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