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Posts Tagged ‘Rich Sullivan’

Friday Odds and Ends

-Saatchi & Saatchi’s Team One celebrates geekery and wishes everyone “happy technolidays” via “robo-carol” this year (above). link

-Well, this isn’t a bad early Christmas gift. Full-time Pereira & O’Dell staffers were told this week that effective immediately, they will be moving to an unlimited PTO model.

-New York-based experience design practice Sub Rosa has opened a new office in London and hired O&M London alum LouLou Ullmark as its managing director.

-Mobile, AL-based Red Square Agency has promoted Sarah Jones to president and Elena Freed to EVP/COO. Meanwhile, Rich Sullivan will assume the title of CEO and continue in his capacity as ECD at Red Square.

-GSD&M’s holiday entry: Finding a client-inspired sweater for “Frosty” to wear on Dec. 21. link

-In case you didn’t catch it, here’s the heartwarming new holiday campaign from KBS+ for BMW in which several agency staffers documented their Thanksgiving travels on their iPhones and cameras. The footage has been subsequently edited down to a nearly two-minute digital film, which BMW is also turning into a 60-second spot to air nationally in the coming weeks.

-Another advent calendar, you say? But of course ,and this time it’s Toronto’s Yield Branding which chimes in with a meme-related edition. link

-L.A. agency mOcean sends some love for Hurricane Sandy victims by throwing its own benefit called “Rock for Relied,” which fill guests including, yes, Jay and Silent Bob. link

-Former Experian exec Regina Gray was hired as the SVP of analytics and optimization for True Action, a full-service digital agency and division of eBay-owned GSI Commerce.

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Red Square Reacts to Mandates Set Forth by New Agency Search Consultancy, Madam

You might’ve caught AdAge‘s extensive piece on former Euro RSCG creative Michael Lee’s new firm, Madam, which we’ve been told is a “new breed of advertising search consultant.” How so? Well, according to the article, Lee’s methodology requires that agencies and clients comply with a “9-6-3-1″ winnowing philosophy that entails everything from Skype calls to online auctions to Pinterest mood boards. Well, Mobile, Alabama-based indie agency Red Square has already weighed in with its own Pinterest mood board, which the folks there say “provides more of a ‘touchy-feely’ summary of the agency’s emotions after reading about Madam in AdAge.” No worries, we usually feel the same way after reading most AdAge pieces in general (we kid, we kid).

In addition, Red Square president/ECD Rich Sullivan offers his agency’s version of “9-6-3-1,” saying in a statement, “We’ve developed a proprietary system whereby we begin with 50 moods to share our feelings. We’ll winnow these moods down with our special Mood Winnowing Process™: 50, 47, 35, 21, 17, 13, back to 23, 9, 6, 3, 1. With this methodology, we’re avoiding the ‘cattle-call’ process to arrive at a single emotional reaction. We hope to share that by early 2015.”

In all seriousness, though, Sullivan does add that “The best reviews we’ve taken part in, however, have not been laborious processes that require a degree in higher math. The key elements in a successful relationship are respect and trust. We’re not sure there’s an algorithm for that.”

As for Madam, which will count advisors including former Charles Schwab CMO and current marketing strategist Becky Saeger as well as former Euro executive chairman Ron Berger, you can find out more about its specific services here.