Havas Worldwide, London teamed up with AnalogFolk for a new campaign promoting luxury whiskey brand Chivas’ “The Venture,” a one million dollar fund to support up-and-coming social entrepreneurs.
The campaign, entitled “Win the Right Way,” celebrates those social entrepreneurs who run their businesses in a way that benefits society, not just shareholders, and is the latest installment in the brand’s “Live With Chivalry” campaign. Havas called on the talents of actors Oscar Isaac (Inside Llewyn Davis), Chiwetel Ejiofor (12 Years A Slave) and Liao Fan for three different ads slated for different markets, all directed by Daniel Wolfe. Isaac stars in the 60-second spot for the US market (featured above), pacing around a boxing ring while celebrating those business owners who care enough to worry about something other than profits. The campaign rolled out yesterday, with the ads, short documentaries about social entrepreneurs and a website created by AnalogFolk.
“We have always valued entrepreneurship, and generosity is at the heart of Chivas, so supporting those who use their success to create value for others feels like a natural fit,” said Richard Black, global brand director, Chivas Regal. “We are committing significant resources through The Venture to find and support the most inspiring social entrepreneurs around the world, and hope that each of those businesses will inspire other entrepreneurs to use business as a force for good, creating a growing movement with real momentum behind it.” Read more