It took long enough, but two weeks after first telling you that Richie Glickman left his ECD gig at JWT New York for a role at Translation, we can now safely say that the creative has officially joined up with Steve Stoute & company. As we initially mentioned, Glickman has signed on with Translation as group creative director, a position he officially assumed on August 20 and one which calls for him to work across multiple accounts. The agency’s CCO Chris Cereda tells us, “As Translation continues to grow, we are excited to welcome Richie into the fold and look forward to the creative leadership and thinking he will bring.” So, there you have it and now, on with the show.
Posts Tagged ‘Richie Glickman’
Sources familiar with the matter confirm that JWT New York executive creative director Richie Glickman, who had spent nearly six years at the agency, has left for a gig at Translation. Word on the street is that Glickman will assume the same position with Steve Stoute‘s New York-based agency and will oversee creative on Bud Light. If you recall, Glickman was promoted to ECD at JWT in fall 2010. During his time at said agency, Glickman worked on accounts including Royal Caribbean and Kimberly-Clark brands such as Kleenex and Huggies. No word yet from the Translation camp on his start date as of yet, but we’ll let you know when we know.
Update: Sources tell us that Glickman is indeed joining Translation as group creative director, though no timeframe has been set for his arrival.
JWT New York concocted this latest spot for Huggies, which shows that babies can be equal parts destructive and adorable (ok, probably more destructive). Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing of diapers can result in total chaos. We can vibe with the freeze-frame aspect and music that’s fit for an episode of Boardwalk Empire in this clip, which has a clear message: Huggies turns toddlers into Chucky. Credits after the jump…
JWT promoted Richie Glickman to executive creative director at its New York office. Glickman, who currently works on the Royal Caribbean account, has spent the last four years at JWT as creative director on various Kimberly-Clark brands like Huggies (“Geyser”) and Kleenex.
Some of his more notable efforts as a CD and/or copywriter during his tenure at JWT include the Kleenex’s “Anthem” spot as part of the tissue brand’s “Let it Out” campaign as well as Trident “Squirrel,” which the agency claims is the only 15-second commercial ever to crack USA Today’s Top-10 list during the Super Bowl. Previous to JWT, Glickman had stints at BBDO, MVBMS and at 26, was named the first integrated creative director at Kirshenbaum, where he worked on accounts like Kenneth Cole and Chase Visa cards.
More: “Bill Oberlander Joins JWT as ECD“