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Posts Tagged ‘Richie Glickman’

Yes, Richie Glickman is No Longer at Translation

Well, we’ve received tips about this since the spring actually and all the way up to yesterday, so let’s just put this to bed once and for all and say that Richie Glickman‘s time at Translation has come to an end. It didn’t take much to uncover that tidbit, but we can’t say for sure if Glickman was part of the cuts made by Steve Stoute & Co. a month ago. Whatever the case, Glickman, who’s now owner/curator of something called “Camp Glickman,” officially joined Translation last August as group creative director and led efforts for Bud Light and Bud Platinum including this year’s Super Bowl spot starring Stevie Wonder.

Prior to his most recent agency gig, the creative vet spent nearly a decade at JWT, where he last served as ECD and led global work for Royal Caribbean. During his time at said agency, Glickman also worked on Kimberly-Clark brands including Kleenex and Huggies. We’ll try to find out what Camp Glickman is exactly (most likely a fancy freelancer moniker), and will keep you posted if and when we do.

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Glickman’s Move to Translation Now Official

It took long enough, but two weeks after first telling you that Richie Glickman left his ECD gig at JWT New York for a role at Translation, we can now safely say that the creative has officially joined up with Steve Stoute & company. As we initially mentioned, Glickman has signed on with Translation as group creative director, a position he officially assumed on August 20 and one which calls for him to work across multiple accounts. The agency’s CCO Chris Cereda tells us, “As Translation continues to grow, we are excited to welcome Richie into the fold and look forward to the creative leadership and thinking he will bring.” So, there you have it and now, on with the show.

Glickman Heading to Translation

Sources familiar with the matter confirm that JWT New York executive creative director Richie Glickman, who had spent nearly six years at the agency, has left for a gig at Translation. Word on the street is that Glickman will assume the same position with Steve Stoute‘s New York-based agency and will oversee creative on Bud Light. If you recall, Glickman was promoted to ECD at JWT in fall 2010. During his time at said agency, Glickman worked on accounts including Royal Caribbean and Kimberly-Clark brands such as Kleenex and Huggies. No word yet from the Translation camp on his start date as of yet, but we’ll let you know when we know.

Update: Sources tell us that Glickman is indeed joining Translation as group creative director, though no timeframe has been set for his arrival.

Huggies’ New Message: Babies are Little Terrors

JWT New York concocted this latest spot for Huggies, which shows that babies can be equal parts destructive and adorable (ok, probably more destructive). Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing of diapers can result in total chaos. We can vibe with the freeze-frame aspect and music that’s fit for an episode of Boardwalk Empire in this clip, which has a clear message: Huggies turns toddlers into Chucky. Credits after the jump…

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JWT NY Promotes Glickman to ECD

JWT promoted Richie Glickman to executive creative director at its New York office. Glickman, who currently works on the Royal Caribbean account, has spent the last four years at JWT as creative director on various Kimberly-Clark brands like Huggies (“Geyser”) and Kleenex.

Some of his more notable efforts as a CD and/or copywriter during his tenure at JWT include the Kleenex’s “Anthem” spot as part of the tissue brand’s “Let it Out” campaign as well as Trident “Squirrel,” which the agency claims is the only 15-second commercial ever to crack USA Today’s Top-10 list during the Super Bowl. Previous to JWT, Glickman had stints at BBDO, MVBMS and at 26, was named the first integrated creative director at Kirshenbaum, where he worked on accounts like Kenneth Cole and Chase Visa cards.

More: “Bill Oberlander Joins JWT as ECD