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Posts Tagged ‘Rick Grandy’

mcgarrybowen Celebrates ‘Mr. Amazing’ for Verizon

mcgarrybowen launched a spot for Verzion, entitled “Mr. Amazing,” which celebrates the company’s XLTE service and football season.

In the spot, some rather fantastical football leads into a man screaming “Yeah” at a field day type event, accompanied by the voiceover, “Don’t just dream about being the hero, make it happen.” The man, it is revealed, is streaming a football game at his daughter’s event, much to the relief of another father present. “So be that guy,” Verizon implores at the end of the spot, “with Verizon XLTE.” It’s a bit of an odd sendoff, as the phrasing of “that guy’ the way they use it usually has a negative connotation. It’s almost as if they can’t decide whether they want to make fun of the protagonist (who screams “Yeah!” after the initial fantasy segment) or celebrate him as “Mr. Amazing” and instead the spot attempts to do both. Read more

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72andSunny Waxes Nostalgic in New Spots for Samsung Galaxy Gear

72andSunny pays homage to sci-fi and television history in their new campaign for Samsung Galaxy Gear.

The spot “Evolution” traces the evolution of wristwatch communication, from Dick Tracy and Star Trek to Inspector Gadget and even Predator. The spot ends with the text “After All These Years It’s Finally Real” before introducing Samsung’s latest product. It’s a fun way to highlight the evolution of modern technology and say “The future is now” while making Galaxy Gear seem pretty cool.

A second spot, “A Long Time Coming” pays similar homage, showing characters talking into their wrist pieces in rapid succession. It’s not quite as strong as “Evolution” and perhaps more than a touch too similar to the iPhone’s “Hello” spot, even if it does touch some similar bases.

The Samsung Galaxy Gear is available now for the futuristic price of $299. Knight Rider not included. Check out the second spot and “Evolution” credits after the jump.

Read more

Tuesday Morning Stir

-Bajibot has unveiled its latest work for Cee-Lo Green‘s new sake brand dubbed Ty Ku (above). link

-New York-based shop Valins&Co., which works with the likes of Walmart, BMW and Diane Von Furstenberg, has made the move to Jay Street in DUMBO.

-B-Reel added commercial director and RSA alum Josh Miller to its roster.

-SapientNitro VP/strategy David Thorpe has been appointed to a one-year post with the U.K.’s Cabinet Office as  deputy director of digital policy in the Government Digital Service.

-Venice, CA-based VFX studio The Mission doubled the size of its studio and added Rick Grandy as CG supervisor and Raul Dominguez as a creature modeler.

-Here’s a quick pre-roll that Psyop created for TED Talks. link