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Posts Tagged ‘Rick Lawley’

BBDO NY Crafts Flights of Fancy for GE’s ‘Childlike Imagination’

If you’ve been watching the 2014 Sochi Winter Olympics at all, chances are you’ve seen the above spot for GE by BBDO New York.

The 60 second spot, “Childlike Imagination,” portrays GE’s range of individual businesses (turbines, aviation, 3-D printing, and others) through the imagination of the daughter of a GE employee. Its artful approach marks a departure from previous GE campaigns, which tended to focus on just one of these businesses. This change of approach works well for GE. The girl imagines “underwater fans that are powered by the moon,” “airplane engines that can talk,” “hospitals you can hold in your hand,” and “trains that are friends with trees.” The imaginative concept makes for a fun, visually interesting effort designed to capture your attention. Stick around for credits after the jump. Read more

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Kia’s Super Bowl Clan Returns for Another Joyride

With everyone’s Cannes hangover slowly subsiding it seems (does seem rather quiet, today), let’s try to provide some sort of energy boost with this new spot from David & Goliath for Kia, which serves a sequel to the automaker’s “Joyride Dream” Super Bowl ad from 2010 and features those playful characters including Yo Gabba Gabba‘s Muno once again.

The four cuddly creatures are no less adventurous on this go-around–which again promotes the Kia Sorento–as they soak up mountain views, crash a pool party, entice a bear and even enjoy some line dancing during their travels. The idea the basically the same, though the music is obviously different, as D&G subs The Heavy’s overplayed “How You Like Me Now” with the less immediate mod/garage stylings of Those Darlins and their tune, “Red Light Love.” Will it catch on and invade our head space, for better or worse, like The Heavy’s track did? Probably not. Credits after the jump.

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