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Posts Tagged ‘Rick Lawley’

M&C Saatchi Launches ‘This Is UGG’ Featuring Tom Brady


M&C Saatchi is launching UGG’s first-ever global marketing campaign, entitled “This Is UGG,” which enlists the help of veteran brand ambassador Tom Brady in the brand’s latest effort to change its perception as the official fuzzy boot of Starbucks-toting girls everywhere.

Launching today, the campaign focuses on life’s smaller moments, centered around the 60-second spot “Time Out.” In the spot, Brady shares the message that in life you only get so many time outs and you need to make them count, because you can’t back pocket them or carry them over to another day. Tom’s voiceover plays out over a scene of him driving to play golf with his father, a pastime the two have shared since Tom was old enough to play. Another spot, featuring Brady and his mother, is set to follow in October, with a third entitled “Down Time” arriving in December.

“For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” explained Nancy Mamann, vice president of marketing for UGG Australia. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”

Whether that will convince men to rush out and buy UGG remains to be seen. Stick around for behind-the-scenes footage after the jump. Read more

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BBDO NY Crafts Flights of Fancy for GE’s ‘Childlike Imagination’

If you’ve been watching the 2014 Sochi Winter Olympics at all, chances are you’ve seen the above spot for GE by BBDO New York.

The 60 second spot, “Childlike Imagination,” portrays GE’s range of individual businesses (turbines, aviation, 3-D printing, and others) through the imagination of the daughter of a GE employee. Its artful approach marks a departure from previous GE campaigns, which tended to focus on just one of these businesses. This change of approach works well for GE. The girl imagines “underwater fans that are powered by the moon,” “airplane engines that can talk,” “hospitals you can hold in your hand,” and “trains that are friends with trees.” The imaginative concept makes for a fun, visually interesting effort designed to capture your attention. Stick around for credits after the jump. Read more

Kia’s Super Bowl Clan Returns for Another Joyride

With everyone’s Cannes hangover slowly subsiding it seems (does seem rather quiet, today), let’s try to provide some sort of energy boost with this new spot from David & Goliath for Kia, which serves a sequel to the automaker’s “Joyride Dream” Super Bowl ad from 2010 and features those playful characters including Yo Gabba Gabba‘s Muno once again.

The four cuddly creatures are no less adventurous on this go-around–which again promotes the Kia Sorento–as they soak up mountain views, crash a pool party, entice a bear and even enjoy some line dancing during their travels. The idea the basically the same, though the music is obviously different, as D&G subs The Heavy’s overplayed “How You Like Me Now” with the less immediate mod/garage stylings of Those Darlins and their tune, “Red Light Love.” Will it catch on and invade our head space, for better or worse, like The Heavy’s track did? Probably not. Credits after the jump.

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