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Posts Tagged ‘Rick Santorum’

Op-Ed: ‘Klout Bomb’ Defined

Do you care about your Klout score? Well, if you’re all hung on “your ability to drive action”, here’s a little ditty from Megan Wintersteen, strategic planner at Blacksburg, VA-based digital shop Modea, who discusses the art of “Klout bombing.”

The credibility of a Klout score has been a controversial topic for some time now. Regardless of whether or not you believe in it, one thing is for sure – Klout has spawned one of the most spectacular Internet pranks to date: Klout Bombing.

Klout is a tool that measures the influence of a social media user across a variety of topics. Beyond Klout-assigned topics of influence, users may also award +K’s to each other as a demonstration of expertise.  A Klout Bomb occurs when the awarded topic is something sarcastic, ironic or derogatory towards that person. In other words, something he or she typically would not want to be affiliated with.

I would know because I’ve been Klout Bombed.

One of my wise-guy coworkers decided it would be funny to +K me in “Prison” on Klout (for the record, I’ve never been anywhere near a prison). After expressing my dissatisfaction, other coworkers and friends found entertainment in increasing my influence in “Prison,” and it ultimately became a running joke around the office.

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Tuesday Odds and Ends

-NYC-based shop Campfire built a new HTML5-intensive site for Snapple (above). link

-The gap seems to be narrowing between online and TV ad spending. link

-Starbucks is raising prices up in the Northeast. link

-Can you spot a “guru” on Twitter? link

-Rick Perry takes to Twitter to pounce on Rick Santorum. link

-NBC Sports claims that advertisers have paid an average of $3.5 million for 30-second Super Bowl spots. link

-The holiday spirit is still intact at Digitas Health. link

-Content sponsorship: The most effective form of advertising? link