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Posts Tagged ‘Rob Bajohr’

goodness Mfg. Mocks ‘Sillycon Valley’ for Toshiba

goodness Mfg. takes on Silicon Valley in a new spot for Toshiba, presenting their Encore 2 as “the one device that quiets the hype.”

In the animated, 30-second “Sillycon Valley,” goodness Mfg. presents a cartoonish tech world gone overboard, complete with coffee drones, 5D printing and “smart scissors.” While disparaging tech to sell a tablet may be a questionable strategy, and “Sillycon Valley” may go a bit too far into the ridiculous at times to seem like an effective satire of Silicon Valley tech hype, the tagline at least wraps things up nicely. Still, it’s hard to imagine “Sillycon Valley” persuading anyone to go buy the Encore 2.

The agency takes a different approach with “Unleash Yourself,” this time showing the Satellite Click laptop’s versatility at a wide range of tasks while highlighting its portability due to its detachable keyboard. It’s a more effective approach than “Sillycon Valley,” selling the product for what it can do, rather than what it doesn’t claim to be. Stick around for “Unleash Yourself,” along with credits, after the jump. Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

And Now, Toshiba Toughness from goodness Mfg.

The latest Toshiba campaign from goodness Mfg. provides plenty of answers. Can a Toshiba television withstand the humidity in a sauna? Yes. Can a Toshiba laptop hold up after being violently thrown from a paint shaker? Yes. Can a Toshiba laptop survive under the weight of a monster truck? Not exactly. But for those who’ve been curious about the durability of Toshiba electronics–if you’re out there, let me know–these spots give us some solid, slapstick proof. Toshibas are tough.

There are five spots in all, each one running a bit too long in the 90-second range. Toshiba is no Apple, but if you don’t have the style to compete with Macbooks, jumping on the durability track may not be such a bad approach. The campaign certainly stands out among electronic brands, and the two goofs hawking the products are dweeby enough to be likable. That being said, I don’t know anyone who owns a Toshiba computer. Again, if you do, please let me know. And if you’re buying a computer because it might be crushed by a monster truck, you’re not exactly part of a large consumer demographic. You might be the only person in that demographic, in which case, Toshiba blew its advertising budget to sell one computer.

Credits and two more videos after the jump.

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Monday Odds and Ends

 

-Mistress Creative and the Bandito Brothers team up for a global brand spot for Hot Wheels (above).

-BMB’s Neil Powell is tweeting live from Uganda until May 29 as he hand delivers the first 1,000 Information Blankets to Ugandan mothers. link

-Alex Bogusky: Spy camera pioneer. link

-McDonald’s CEO Jim Skinner: Ronald McDonald is an “ambassador for good.” link

-McCann NY/London’s online slideshow continues, this time with a salute from the Gipper. link

-Goodness Mfg. hired Rob Bajohr and Neal Desai as senior art director and art director, respectively.

-Aero Film opened New York-based CGI/animation unit, Aero Studios.

-In other prodco news, L.A.-based Duck signed Swedish animation studio Meindbender for U.S. commercial representation, thus forming the aptly titled Meindbender@Duck. link

-Beverly Hills Courier is trying to entice Manhattan area ad/marketing/PR folks with a contest to win a luxury weekend in its city. Cue the Weezer. (P.S. – password is “mediabistro”) link

-Did Ashton Kutcher launch a Twitter app to get back at Twitter? link

-Friendly’s tapped Portland, ME’s Via Group as its new AOR. link