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Posts Tagged ‘Rob Bajohr’

And Now, Toshiba Toughness from goodness Mfg.

The latest Toshiba campaign from goodness Mfg. provides plenty of answers. Can a Toshiba television withstand the humidity in a sauna? Yes. Can a Toshiba laptop hold up after being violently thrown from a paint shaker? Yes. Can a Toshiba laptop survive under the weight of a monster truck? Not exactly. But for those who’ve been curious about the durability of Toshiba electronics–if you’re out there, let me know–these spots give us some solid, slapstick proof. Toshibas are tough.

There are five spots in all, each one running a bit too long in the 90-second range. Toshiba is no Apple, but if you don’t have the style to compete with Macbooks, jumping on the durability track may not be such a bad approach. The campaign certainly stands out among electronic brands, and the two goofs hawking the products are dweeby enough to be likable. That being said, I don’t know anyone who owns a Toshiba computer. Again, if you do, please let me know. And if you’re buying a computer because it might be crushed by a monster truck, you’re not exactly part of a large consumer demographic. You might be the only person in that demographic, in which case, Toshiba blew its advertising budget to sell one computer.

Credits and two more videos after the jump.

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Monday Odds and Ends

 

-Mistress Creative and the Bandito Brothers team up for a global brand spot for Hot Wheels (above).

-BMB’s Neil Powell is tweeting live from Uganda until May 29 as he hand delivers the first 1,000 Information Blankets to Ugandan mothers. link

-Alex Bogusky: Spy camera pioneer. link

-McDonald’s CEO Jim Skinner: Ronald McDonald is an “ambassador for good.” link

-McCann NY/London’s online slideshow continues, this time with a salute from the Gipper. link

-Goodness Mfg. hired Rob Bajohr and Neal Desai as senior art director and art director, respectively.

-Aero Film opened New York-based CGI/animation unit, Aero Studios.

-In other prodco news, L.A.-based Duck signed Swedish animation studio Meindbender for U.S. commercial representation, thus forming the aptly titled Meindbender@Duck. link

-Beverly Hills Courier is trying to entice Manhattan area ad/marketing/PR folks with a contest to win a luxury weekend in its city. Cue the Weezer. (P.S. – password is “mediabistro”) link

-Did Ashton Kutcher launch a Twitter app to get back at Twitter? link

-Friendly’s tapped Portland, ME’s Via Group as its new AOR. link