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Posts Tagged ‘Rob Goldenberg’

Star of Deutsch LA’s Talent Retention Clip No Longer at Deutsch LA

Yes tipsters, we do agree that there is some irony in the fact that Rob Goldenberg, a VP/ACD at Deutsch LA, is out at the agency. Why the irony? Because Goldenberg starred in one of those promo videos back in June (above) that were created in-house by the agency to promote its Cannes Lions panel on agency retention dubbed “Ending the Agency Talent Rotisserie.” Anyhow, we won’t try to harp much more, but according to sources familiar with the matter, Goldenberg, who spent four-and-a-half-years at Deutsch LA, was cut due to overstaffing on the HTC account (perhaps due to the smartphone brand’s Mother move from earlier this year?). During his time at the agency, he also worked as an ACD on Dr. Pepper.

In more positive Deutsch LA-related news, we’ll kill two birds and tell you that Max Page, aka Mini Darth from VW’s “The Force” spot that of course was created by the agency, is being honored by the AAF at its Advertising Hall of Achievement induction ceremony on November 13 in NYC. Page, who went through open-heart surgery this summer, is getting a special nod from the AAF for his charitable work on behalf of children’s hospitals. Good on ya, kid.

 

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Deutsch LA Tells Us What Agency Folks Really Think About Advertising

We guess it’s a Deutsch-heavy kind of day, for better or worse. This time, it’s the LA office chiming in with a series of videos that have been created to help promote the agency’s Cannes panel next Monday called “Ending the Agency Talent Rotisserie.” According to Deutsch, each year, a third of the agency workforce will move on to new jobs, which is an issue that execs from the LA office will address at Cannes while also unveiling a new retention study they created with the 4A’s.

These videos, meanwhile, address the frustrations felt by different types of agency folks feel that would cause them to leave. Why do we feel this effort is like one of those agency/industry-related Tumblr sites we’ve covered brought to life? And sure, you can say some of the fun is sucked out due to the constant censoring, but that’s part of the “joke” and what the Deutsch LA folks had in mind all along. Besides, they won’t waste too much of your time. Peep two more clips and credits after the jump.

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Dr. Pepper Celebrates Individuality with T-Shirt Uniforms

From Deutsch LA comes the above TV spot for Dr. Pepper, set to debut during the BCS National Championship game tonight. As college football fans know, it’s a funny coincidence that tonight’s game will be anything but “one of a kind,” as the two teams playing already met once before in the regular season (with LSU beating Alabama 9-6 in overtime).

As you’ll notice, “Always One of a Kind” is veering quite a bit away from the “controversial” nature of recent work for Dr. Pepper 10, which is, by the way, “not for women.” For the brand’s full calorie-d product, Deutsch is taking a more inclusive approach. See, Dr. Pepper classic isn’t just for women. It’s for proud cougars who wear their identity on t-shirts. It’s also apparently for control freaks, momma’s boys and canine wingmen, all of whom look quite dashing in red. And, in case you’re wondering, the “I’m a Pepper” shirt that shows up at the end is an homage to a 1970s TV campaign of the same name.

The obvious complaint is that the “one of a kind” individuals in the spot are all wearing the same t-shirt, an observation that skeptical millennials are sure to point out upon seeing the ad. Well, Dr. Pepper has them covered, because viewers can actually purchase customized “I’m a (declaration)” shirts from Dr. Pepper’s website. I wonder if “I’m a Coke loyalist” or “I’d like to teach the world to sing” will fly with the powers that be. Also, for you social media devotees, Dr. Pepper’s promoted #ImA hashtag is currently trending nationwide on Twitter. Credits, and an animated new spot from Deutsch (this time for Diet Dr. Pepper) follow after the jump.

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