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Posts Tagged ‘Rob Rasmussen’

Tuesday Odds and Ends

-It appears General Motors is killing Commonwealth and, as mentioned earlier this week, shifting the majority of its ad duties to McCann. link

-Former IPG-owned, now-indie agency Story Worldwide has appointed Tribal DDB/R/GA alum Rob Rasmussen as its first-ever chief creative officer. If you recall, Rasmussen parted ways with Tribal nearly nine months ago.

-Current OgilvyOne COO Gunther Schumacher has added president to his title. In addition, said agency has added four new board members including OgilvyOne China president Angel Chen, EMEA chief digital officer Patou Nuytemans, OgilvyOne London CEO Sam Williams-Thomas and Neo@Ogilvy CEO, North America, Sean Muzzy.

-Culver City/Vancouver-based VFX house Zoic Studios has signed Emmy-winning Rainer Gombos as creative director/VFX supervisor.

-You’ve seen him, you maybe love him and now he’s Old Spice’s new marketing director. Ladies and gents, Mr. Wolfdog, who is conducting live interviews today for a new personal assistant. Follow his adventures here and here.

-Don’t call it a comeback, Twinkies has been here for years and is now possibly returning this summer thanks to a $410 million bid. link

-Marketing at SXSW doesn’t come cheap. link

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Ferguson Assumes ECD Post at Tribal NY (Updated)

As promised during the time Rob Rasmussen split, Tribal DDB New York has found its second executive creative director in Chris Ferguson, who will co-manage said department in the agency’s Big Apple branch alongside fellow ECD Kinney Edwards (the lads are pictured above). Ferguson joins Tribal NY after spending four years at R/GA, where he led creative on Nike Running, Walmart and the Google Wallet launch. Ferguson kickstarted his ad career at Y&R, where he spent six years as a copywriter. During his career, Ferguson also had a lengthy stint as a creative director at TBWA\Chiat\Day and \Tequila.

Update: Ferguson officially assumes his ECD post today. Here’s a statement from Richard Guest, Tribal DDB’s president of U.S. operations: “Chris is one of the most creative, thoughtful and intelligent people that I have ever met.  I am confident that he will fit seamlessly into the Tribal DDB New York team. I have no doubt that Kinney and Chris will form a powerful team and that their collective leadership will help to evolve the agency’s business and product offering while realizing its mission of Bringing Humanity to the Digital Age.”

Rasmussen, Tribal DDB Part Ways

The Rob Rasmussen era at Tribal DDB  is now over as the agency’s chief creative officer has called it quits and is heading back to the West Coast. Rasmussen joined Tribal as its first CCO at the beginning of 2010 following senior-level creative gigs in New York at both BBH and R/GA. As a result of his departure, Rasmussen’s will be filled by two executive creative directors as the statement below from Tribal DDB attests. Read on:

“Rob Rasmussen has decided to leave his position as Chief Creative Officer of Tribal DDB US to move back to the West Coast with his family, and we wish him all the best in his next endeavor. While we are sad to see Rob leave, we are also excited to announce that we have elevated Kinney Edwards to the role of Executive Creative Director in New York. For the better part of six years, Kinney has led or directly contributed to some of the office’s best work, and we are thrilled he will continue to contribute to the culture and creative product of Tribal DDB. Additionally, a second Executive Creative Director will be announced in the near future.”

Kinney Edwards has been with Tribal DDB for five years and most recently served as group creative director at the agency.

 

Tribal NY Nabs Reebok Digital Duties

Reebok is expanding its alliance with the DDB network as the fitness/apparel brand has tapped Tribal DDB New York as its digital AOR. DDB Berlin currently serves as Reebok’s global agency of record. In a statement, Tribal U.S. CCO Rob Rasmussen says, “This is a phenomenal opportunity with a brand that we’re all passionate about in a category that’s simply a lot of fun to work in. Since I joined the agency, we’ve focused on building even further on our world-class, cross-disciplinary creative team, and now we’re able to hit the ground running with innovative projects that stretch beyond the world of advertising.”

Tribal DDB New York’s assignment includes developing digital strategy and implementing social media and digital initiatives for Reebok’s four key categories: men, women, children and classics. According to sources familiar with the matter, there was no review. Expect Tribal NY’s first work for Reebok to debut in Q1.

Tribal DDB NY Has a New GCD

Just months after Paul Chambers announced he was leaving Tribal DDB NY, the agency’s found another group creative director in Nilesh Mehta.

Mehta arrives from R/GA London, where he spent the last two years as CD and led creative efforts for Nokia, Alfa Romeo and Nike. Prior to R/GA, Mehta spent time both on the traditional and digital sides at shops ranging from Nitro to TBWA as well as MTV. Though he’s spent plenty of time in the agency world, the London-born Mehta also has a directing deal with RSA and has helmed multiple TV and online spots for the likes of Volvo, PlayStation, Adidas along with the aforementioned Nokia and Nike during his career.

Tribal NY CCO Rob Rasmussen has this to say of the new hire: “Directors do not make excuses; they make things happen regardless of challenges or media channels they face. This is Mehta. We here at Tribal DDB are proud to have him join us.”

More: “Senior Creative Duo Leaves Tribal DDB NY