Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth‘s turn to take center stage in CP+B’s “Funnovations” campaign for Old Navy continues. Jason Priestley makes an appearance once again in this spot, which perhaps carries more of a Grease vibe than its predecessor. It’s only inevitable, folks, that Brian Austin Green, Tori Spelling and/or Ian Ziering complete the series. We’re not holding out hope for Shannen Doherty, though. Credits after the jump.
Is it already that time again? The folks at Atmosphere Proximity have once again joined forces with The New York Times to launch the latest installment of “The Big Ad Gig.” We’ve been told by those in the know that the parties involved wanted to make the barrier to entry “low” this time around, and so, instead of all the pomp and circumstance, Big Ad Gig version 2K12 tests reflexes. Applicants will also have 60 seconds to answer a randomly-selected interview question and only one chance to respond using their webcams.
But as usual, five up-and-coming ad pros will be selected during Advertising Week and win a 30-day paid freelance gig at participating agencies. Along with the perennial spokesman (who’s becoming Don Draper before our very eyes), the judging panel this time around includes Proximity ECD Stewart Krull, CP+B worldwide CCO Rob Reilly, CP+B alum and current Co: Collective chief content officer Tiffany Rolfe, O&M CCO Calle Sjoenell and Deutsch CEO Linda Sawyer. FYI, we should have a video posted in case you’re interested by EOD.
Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.
The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.
This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”
My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knight, has now taken his talents to the infomercial world, belting out hits for–wait, what?–Old Navy’s summer catalog. Yes, this somewhat amusing video comes to us from none other than Crispin Porter + Bogusky, which continues stoking our late 80s/early 90s nostalgia (Blossom spot, anyone?) by using the singer to promote its client’s flip-flops and summer tees among other things. Yeah, we’re not sure what to think either, but you can check out the Facebook component of the campaign here. Credits after the jump.
After just eight months, Crispin Porter + Bogusky has instilled enough faith in Tom Markham to name him as executive creative director at the Boulder-based operation. Prior to CP+B, Markham served as global creative director at Lowe’s operation in the NYC area, where he managed the digital output of its 75 agencies around the world. Now at CP+B, Markham. who will serve as Crispin’s “most senior interactive creative,” is working on the Kraft business. According to a statement from the agency’s worldwide CCO Rob Reilly, is ready to “…get his hands dirty in the creative process again. In doing so, he quickly made significant contributions with his creative leadership and infectious positivity. He will have an even greater impact on our clients and within our walls as ECD.”
It seems as though the hiring manager at Old Navy’s “Funnovations Inc.” is quite the fanatic of early 90s sitcoms. After all, Blossom star and current Big Bang Theory cast member Mayim Bialik revives her giant floral hat for a stint spent deploying “Bee Bots” on spring dresses. It’s always amazing how quickly these Old Navy spots from CP+B and prodco Brand New School turn into surreal portrayals of a dystopian society controlled by excessively cheerful celebrities who run clothing factories.
So maybe using Bootsy Collins to sell boots last winter was a bit of a stretch, but if there’s one media personality we can immortalize for bringing colorful clothing to the masses 20-some years ago, it was blossom and her outrageously bright clothing. Also, it’s kind of nice (and a little depressing) that Joey Lawrence can still make some money on the side by not wearing a shirt and saying, “Whoa.”
On that note, who’s ready for the second season of Melissa and Joey on ABC Family? Credits after the jump.
The Cannes Lions 2012 jury announces roll on, with the latest concerning perhaps one of the most prestigious categories of them all: Titanium and Integrated. Leading the panel as jury president will be CP+B worldwide chief creative officer Rob Reilly, a nine-year vet at the MDC Partners agency who has picked up a Titanium or two along the way including one for Burger King in 2007 (Xbox “King Games”) and Best Buy (for Twelpforce) in 2010. The full Titanium and Integrated Lions lineup is below. We’re sure you’ll recognize a name or two. Rob Reilly, worldwide CCO, CP+B, Global – Jury President Mario D’Andrea, partner & CCO, Fischer&Friends, Brazil Agnello Dias, CCO, Taproot India, India Laura Desmond, CEO, Starcom MediaVest Group, Global Andy DiLallo, CCO, Leo Burnett, Australia Morihiro Harano, CD/founder, PARTY, Japan Fred Koblinger, CEO, BBDO Group Vienna, Austria Ted Royer, partner/ECD, Droga5, USA Rob Schwartz, CCO, TBWA\Chiat\Day, USA Fernando Vega Olmos, chairman and Worldwide Creative Council chairman, JWT Worldwide, Global
Well, if it ain’t broke, don’t fix it as they say. Crispin Porter + Bogusky’s latest effort for Kraft Mac & Cheese, which debuted during last night’s Oscars telecast, continues the agency’s concept of parents who can’t help but bogart some of the gooey dish from their kids. This time, as part of Kraft Mac & Cheese’s diamond anniversary (75 years in case you didn’t know), CP+B and its client introduce us to three generations of Mac & Cheese enthusiasts including the elder statesman (who looks awfully familiar) and has been skimming from his offspring’s plates for, yes, 75 years. And of course, Ted “Golden Voice” Williams is still providing VO. Credits after the jump.
Judging by the fact that millions of people have probably called in sick today (and millions more are probably just showing up to the office), we can’t say we disagree with a new Coke Zero campaign calling to make the day after Super Bowl Sunday a federal holiday dubbed, er, Magnificent Monday. Well, the name could use some tweaking, but we’re on board with this effort from CP+B. On the social media front, the beverage brand is asking the Twitterverse to log on and submit ideas on how to make this holiday happen using the hashtag #magmonday. We have faith that this could become reality in the coming years, folks, so let’s get to it already. Credits after the jump.
In October, CP+B Los Angeles and London took over AOR duties for UK-based betting/e-gaming service Paddy Power. Like our commentariat, we admittedly found this news a little dull. But, we did get to give mention to Paddy Power’s old agency, Big Al’s Creative Emporium, and all of the silly names for the different parties involved in the story were just a little too bizarre to ignore.
Well, as the above TV spot proves, the weirdness isn’t ceasing. As Paddy Power’s brand head Adam Perrin said when Crispin won the business, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe.” Was CP+B’s “fresh” idea marketing Paddy Power Bingo’s “Home Free Hotline,” as a way to make a quick escape from romantic encounters gone awry? It certainly seems that way.
So, gamblers, are you going to pick your online betting service based on its ability to blow up your mobile? Credits after the jump.