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Posts Tagged ‘Rob Rizzo’

DFCB Alum Maerov Assumes GCD Post at DigitasLBi

digitascornIf the name Jeff Maerov, doesn’t ring a bell, perhaps you might better know him from his his output over five years at Draftfcb Orange County, where he served as SVP/GCD on, what else, Taco Bell. On said account, Maerov helped lead creative on campaigns including the “Live Mas” rebranding and the subsequent “Operation: Alaska” effort. Well, the creative exec has now moved on and went eastbound (not down) to DigitasLBi, where he has now assumed the same title in the agency’s Boston office. In his new role, Maerov will lead creative teams on clients including Goodyear, Dunkin’ Donuts, and more,  reporting to DigitasLBi Boston/Detroit ECD Rob Rizzo in the process.

During his career, Maerov also tallied a decade’s worth of work over two stints as a creative at Y&R New York and even penned his own children’s book Boca Buddies on the side.

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Digitas Really Wants ‘Top Chef’ to Come to Boston

Well, it probably won’t make up for yet another Patriots Super Bowl fumble, but perhaps regular Padma Lakshmi sightings could bring some folks in Boston a little cheer. Digitas is trying to lure Lakshmi, head judge Tom Colicchio and the rest of the gang from Bravo’s Top Chef to film their tenth season in Beantown via a social media campaign called “You Gotta Try Boston.”

As you’d expect, the Digitas effort includes a Facebook site (nearly 600 likes and counting) where visitors are (obviously) raving and posting photos/links about Boston’s restaurants, dishes and the like. Of course, Twitter also comes into play and Digitas is asking folks to tweet about what makes Boston the best with the hashtags #topchef and #yougottatryboston. If you’re so inclined to join in on the conversation, go here.

Speaking to the site called, yes, Wicked Local, Digitas ECD Rob Rizzo says that the campaign idea was hatched a couple of weeks ago and regardless of the outcome, he hopes that some of the smaller, low-profile restaurants around town gain notice. We’re big fans of Top Chef, but to be honest, we’re not willing to go all in on a Boston season next year.