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Posts Tagged ‘Rob Schwartz’

Friday Morning Stir

-According to Adweek, Martin Agency alum John Norman has been tapped to lead creative at TBWA\Chiat\Day LA, with current CCO Rob Schwartz now set to take on a global role at the network. link

-The Ad Club of New York is partnering with Hyper Island to offer its Master Classes to AD Club members at special rates. link

-Leo Burnett’s Arc unit are introducing Londoners walking around SoHo Square today to a coffee vending machine named “Kenneth,” which is part of the agency’s launch of Kenco’s Millicano Wholebean Instant Vending (above).

-Yahoo is considering Hulu CEO Jason Kilar for its top job. link

-The London Assembly wants to ban McDonald’s and Coca-Cola from the Olympics. link

 

Rob Reilly to Chair Cannes 2012 Titanium & Integrated Jury

The Cannes Lions 2012 jury announces roll on, with the latest concerning perhaps one of the most prestigious categories of them all: Titanium and Integrated. Leading the panel as jury president will be CP+B worldwide chief creative officer Rob Reilly, a nine-year vet at the MDC Partners agency who has picked up a Titanium or two along the way including one for Burger King in 2007 (Xbox “King Games”) and Best Buy (for Twelpforce) in 2010. The full Titanium and Integrated Lions lineup is below. We’re sure you’ll recognize a name or two.
Rob Reilly, worldwide CCO, CP+B, Global – Jury President
Mario D’Andrea, partner & CCO, Fischer&Friends, Brazil
Agnello Dias, CCO, Taproot India, India
Laura Desmond, CEO, Starcom MediaVest Group, Global
Andy DiLallo, CCO, Leo Burnett, Australia
Morihiro Harano, CD/founder, PARTY, Japan
Fred Koblinger, CEO, BBDO Group Vienna, Austria
Ted Royer, partner/ECD, Droga5, USA
Rob Schwartz, CCO, TBWA\Chiat\Day, USA
Fernando Vega Olmos, chairman and Worldwide Creative Council chairman, JWT Worldwide, Global

Chiat LA Welcomes New Nissan CD

TBWA\Chiat\Day LA creative director Tito Melega has a new partner-in-crime on Nissan as Karl Dunn has now joined the agency to serve as a fellow CD on the automaker’s account. Dunn is no stranger to the TBWA network as he had creative stints at \Hunt Lascaris Cape Town and Johannesburg early on in his career. Along with his TBWA experience, Dunn has worked as a senior writer and digital creative director at BBH and Leo Burnett’s Singapore offices, respectively, was a senior CW at StrawberryFrog Amsterdam (on Heineken) and has auto experience with the likes of Plantage Berlin/BSUR Amsterdam as a creative director on MINI (“Love Is in the Air,” anyone?).

Chiat LA CCO Rob Schwartz says of his new agency’s new hire, “He’s done great work on brands like Mini, Levi’s and BMW Motorcycles. And he’s working right now on developing iconic ideas for Nissan against our highly successful Innovation For All creative platform.’

 

Jenkins Takes Global Creative Role on Gatorade at Chiat LA

Jayanta Jenkins, who you may remember as our “Hot Ad (W0)Man of the Day” at some point in 2008, has been promoted to global creative director on TBWA\Chiat\Day LA’s much-lauded Gatorade account. Last we remember, Jenkins was the creative director on the “G” spot from April featuring Serena Williams and Kevin Durant. His underlings will be Brent Anderson and Steve Howard, who were promoted from CDs to GCDs on the global and U.S. Gatorade account.

Jenkins joined Chiat LA after spending seven years as a senior AD at Wieden + Kennedy, where he worked on campaigns starring LeBron James as well as other Nike work. Prior to that, he served as an art director for nearly four years at the Martin Agency. As for new GCD Howard, he co-created the award-winning “Replay” work for Gatorade and worked on Nissan and Visa along with Anderson.

TBWA\Chiat\Day LA also hired Almap BBDO alums Renato Fernandez and Gustavo Sarkis as ACDs on Gatorade. Chiat LA’s CCO Rob Schwartz speaks from the heart of the appointments/promotions in a statement, saying,  “Brent, Steve and Jay are three of the smartest and most modern creatives in the business. Brent and Steve’s work, in particular on Gatorade Replay, is one of the most awarded ideas ever. Their passion and ideas for Gatorade and TBWA will continue to keep us on the cutting edge. It’s a testament to the bench strength of TBWA\Chiat\Day Los Angeles when the people we’d typically search the world for are right here in Los Angeles.”

Experience Chiat LA’s Culture in Under Two Minutes

For those of you who’ve never wandered around TBWA\Chiat\Day LA’s admittedly nifty, dog-friendly office space and needed some musical accompaniment to help you explore, here’s a quick snapshot. Of course, Lee Clow and Rob Schwartz make an appearance in this clip that tries to show us how Chiat LA’s culture inspires its creativity. So, is this a recruitment video or what?

(h/t LA Egotist)

McGarryBowen Wins United Continental

As we’re hearing from tipsters and Ad Age reports, the newly merged Chicago-based United Continental Holdings is handing over its advertising and media duties to McGarryBowen and indie marketing shop Horizon after a five-month review, with billings valued near an estimated $100 million.

McGarryBowen is on one hell of a winning streak, completing a new business trifecta that began with winning Sears in late May and continued with nabbing Burger King a week later. Indeed, the hottest agency in Chicago has become the hottest agency in the country in only a few months. Meanwhile, we recall Rob Schwartzhubris-laden Tweet back in June, when the TBWA CCO responded to losing Mars’ business by declaring with certainty that his agency would win United. Ouch.

In a statement, senior VP of marketing at United Continental Mark Bergsrud said, “We are excited to work with McGarryBowen to develop a marketing communications program that will enable us to tell the story of the new United.” United and Continental merged in October. The incumbents on the account were Minneapolis-based Barrie D’Rozario Murphy and Publicis Groupe-owned Kaplan Thaler Group handling creative, with BDM also handling media.

Mars Consolidates Global Creative, TBWA Out

Mars is cleaning some house when it comes to its agency relationships and as a result, it’s consolidated its global creative business with BBDO and DDB. What this means is that TBWA and SapientNitro are out, as the latter two agencies will end their ad work for the mega-brand by September (Sapient, though, will continue digital strategy work and support the Mars corporate site beyond that).

BBDO now adds Dove, Twix, Pedigree and Whiskas to its Mars portfolio that currently includes M&M’s, Snickers (which it re-won in 2009), Uncle Ben’s (won last year) Orbit and Masterfood among others. As a result, the agency has grabbed the majority of Mars global assignments. As for DDB, it will not only take over Milky Way in the U.S. as well as Combos, but will grab the baton for the rest of the global Mars Petcare line that features products including Kitekat and Temptations/Dreamies (yeah, we’ve never heard of them either).

Says Mars global CMO Bruce McColl in a statement: “We are grateful for the contributions that SapientNitro and TBWA have made to the growth of our brands over the years.  This was a tough decision, but we are very confident that consolidating our brands with DDB and BBDO will help us continue to build our connection with consumers all over the world.”

Well, while the Mars Petcare line among others has been taken from TBWA\Chiat Day, its L.A. CCO Rob Schwartz seems quite confident that the agency will rebound with another major client win (see above).

 

 

Rob Schwartz Among Those in Grand Effie Jury

Effie Worldwide has announced who’ll play judge and jury when it comes to determining the winner of its top prize, the Grand Effie, as part of the 2011 North American Effie Awards. The list includes not just agency folks like TBWA\Chiat\Day LA CCO Rob Schwartz (looking natural above), but marketing execs from the likes of Nike, Disney and PepsiCo. The Grand Effie will be presented at the end of the awards show, which takes place June 7 at Cipriani in New York (why this had to take place the same night as the AICPs we don’t know). Anyhow, here’s your full Grand Effie panel below and you can get further details about the event here.

-Ernest Bromley, Chairman & CEO, Bromley Communications, LLC
-MT Carney, President, Marketing, The Walt Disney Studios
-William Charnock, Chief Strategy Officer, R/GA
-Frank Cooper III, SVP & Chief Consumer Engagement Officer, PepsiCo Beverages
Americas
-Ken Dice, VP, NA Brand Marketing, Nike
-Sheila Hartnett, CEO, NA, OgilvyAction
-Andrew McLean, CEO, US, PHD
-Bob O’Leary, Managing Director, Head of Global Marketing, Consumer, Citi
-Rob Schwartz, Chief Creative Officer, TBWA\Chiat\Day, Los Angeles

David Droga to Chair AICP Next Panel

Now that the AICP people are done rolling out the “case study” videos to hype their upcoming awards show, the organizers have announced that Droga5 founder/creative chairman David Droga will serve as judging chair of the 2011 Next Awards panel. In a statement, Droga, who will also serve as MC during the Next presentation at the Museum of Modern Art, says, “Since they launched five years ago, the Next Awards have really provided a spotlight for our industry’s most innovative work. The Next Awards presentation offers thought-provoking insights into the process, and I’m really looking forward to helping develop this great event.”

As for who’ll be joining Droga in the judges panel, the ad exec has helped pick a host of the usual, notable names from the industry including Bob Greenberg, Gerry Graf, AKQA’s Rei Inamoto, Barbarian Group CEO Benjamin Palmer as well as TBWA\Chiat\Day LA’s Rob Schwartz, Leo worldwide CD Mark Tutssel, Ogilvy’s Lars Bastholm…you get the idea.

Those lucky ones who win in the Integrated Campaign category also have to present case studies at the Next presentation that explain the thinking–both creatively and strategically–behind their awarded work. Other categories include Viral/Web Film, Website/Microsite, Product Integration, Experiential, and Apps. We’ve heard some grumblings about judge/chair selections made by other awards shows as of late, so how do you all feel about Droga?

Chiat LA Adds Creative, Promotes Staffers

Our favorite agency ever, TBWA\Chiat\Day LA, announced that it’s promoted staffers including Jennifer Nottoli to global account director on Energizer, Karin Schaer to executive director of marketing and business development and Mike Litwin to group account director on Pepsi.

On the creative front, the Lee Clow-led operation brought on Tito Melega (right) as creative director on Nissan. Melega, who bills himself as “Award-winning Integrated Art Director / Creative Director Available for select projects, both agency and client-direct” on his LinkedIn, served as an AD at shops including Ogilvy and JWT New York and was a creative director at BBDO for a few years. Additionally, he’s the organizer and curator of TEDxHollywood and is the founder of autism recovery-focused organization, Hopetism. Melega, who Chiat LA’s CCO Rob Schwartz calls “a true Media Artist” in a statement, will work on Nissan in North and Latin America as well as Canada.

As for the people that were promoted, Nottoli and Schaer have both worked their way up the TBWA\Chiat\Day LA ranks for 14 years while Litwin joined the agency in 2004 after stints at JWT and the now-defunct Fallon New York.

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