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Posts Tagged ‘Rob Shepardson’

M&C Saatchi Buys Minority Stake in SS&K

Good-HandshakeM&C Saatchi, after two failed attempts to set up shop in New York City, is purchasing a one-third stake in SS&K, to serve as M&C Saatchi’s New York outpost, The New York Times reports.

Both agencies are expected to make the announcement today. The financial terms of the deal remain undisclosed, but M&C Saatchi’s stake is estimated at 33 percent, with the remaining majority share still in the hands of co-founders and partners Rob Shepardson, Lenny Stern and Mark Kaminsky. M&C Saatchi’s New York office, meanwhile, is expected to close by the end of year.

SS&K opened back in 1993 as Shepardson, Stern & Kaminsky, and continues to grow, recently adding HBO, Starbucks, E*Trade, Jackson Hewitt, Wells Fargo, Fresh Direct and The New Yorker to its client roster. The agency will become M&C Saatchi’s New York presence but will continue to keep its own name, and through its connection to M&C Saatchi will gain access to that agency’s global network, which includes offices in London, Tokyo, Los Angeles, Sydney, Paris and Madrid.

“With hindsight, I don’t think we ever invested, if we’re honest with ourselves, the time or money to create a flagship office in Manhattan, the toughest of all markets,” Moray MacLennan, worldwide chief executive of M&C Saatchi, told The New York Times. “It’s a brutal old town you have.”

MacLennan cited the departure in July of Jeff Brooks, chief executive of M&C Saatchi New York, for MDC’s Assembly as “…the catalyst for our change of direction.” He also said he hopes to “move across” at least some people and clients to SS&K, adding, “we’re already working on an international pitch with SS&K.”

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The New Yorker Hires SS+K as AOR for Its 90th Anniversary

newyorker-website

Few magazines have the staying power of The New Yorker. The Conde Nast publication is aiming to skew younger by creating a new website (seen above), and doing away with that dreaded paywall for a limited time. It has also hired SS+K as its AOR just in time for its 90th anniversary. Agency co-founder Rob Shepardson writes:

“There are few brands that we’d be more excited to work with than The New Yorker. For decades, it has occupied a unique spot in American culture as the gold standard for writing, whether reporting, commentary, or criticism.”

Following a review, The New Yorker determined after 90 years it was time to partner with an AOR; the classic rag joins the SS+K fold along with the likes of Wells Fargo, Starbucks, HBO & E*TRADE.

The New Yorker spent $22.7 million on measured media in 2012 and $19.5 million in 2013 according to Kantar Media. The magazine spent $2.7 million on measured media in the first quarter of 2014.

SS+K, B-Reel Launch New AFL-CIO Site

Credit Stephen Colbert for bringing the term “Super PAC”  to the public’s attention during this election season. If you aren’t a regular viewer of the Colbert Report, see the work paid for by the Super PAC known as Americans for a Better Tomorrow Tomorrow by watching this political ad for Herman Cain, a man who’s such a Washington outsider that “he’s not even running for president.”

Of course, in reality (aka not the South Carolina Primary), big name Super PACs like the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) are in the midst of gussying themselves up for this election. As the AFL-CIO’s main focus is on workers’ rights, its new “Work Connects Us All” campaign from SS+K seeks to reach out to those in a variety industries where AFL-CIO’s work may not be readily apparent. For the slick new site, SS+K partnered with production co. B-Reel to make the project come to life, who’s NYC Executive Producer Max Ahlborn speaks favorably of AFL-CIO’s mission.

He says in a statement, “In Sweden, where I am from, unions have traditionally played a very prominent role building the society from ground up and are currently facing a lot of the same issues as unions of the 2000’s do in the US. They all are in need of changing the public perception of them from being just against policy to being for an equal, just, modern and progressive society. By adding some positivity and forward-thinking, this website is a strong step forward.”

Visit WorkConnectsUsAll.org, compare it to AFL-CIO’s current site for a laugh, and view credits after the jump.

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SS+K’s Holiday Card: A Little More Holiday, a Little Less Card

SS+K Holiday 2010 from SS+K on Vimeo.

As SS+K states in the video above, their initial idea for a holiday card featured an online remote-control pinata-smashing robot. For the record, this would have been awesome.

Instead, SS+K decided that a more fitting tribute to the holiday season would be following agency co-founder Rob Shepardson during his visit to the Lower East Side’s PS 188. There, Shepardson dressed as Santa and passed out a bevy of gifts. A warning to one child: just because you’re happy about receiving a Spiderman toy doesn’t mean you have to see the Broadway musical when and if it ever opens.

See, even the cruel world of advertising can produce heartwarming holiday cards. Awww.