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Posts Tagged ‘Rob Sherlock’

Tilford Named CCO at Draftfcb Chicago

Draftfcb NY CCO Darren Moran now has a counterpart in Chicago as the agency’s announced that Todd Tilford will take on the same title in the Windy City. Tilford arrives from Grey New York, where he was an ECD and led creative on DirecTV (most recently the “Gym” work), NFL and Ketel One among other accounts.

Tilford (left), who will assume his CCO role at Draft in early August, made his name known in the industry in the early ’90s as founder/creative director of Dallas-based Pyro, which operated initially as The Richards Group’s innovation lab. After that, he led all design work at BBDO New York and eventually started and ran his own creative consultancy. Tilford replaces Rob Sherlock, who we reported back in March was transitioning into an international role at Draftfcb.

Regarding Tilford’s hire, Draftfcb North American ECD Tom O’Keefe says in a statement, “Todd’s arrival represents a new creative era for Chicago. He has a well-earned reputation as a creative visionary who works extremely well in any discipline. He has been both a writer and a design director. He has led digital departments, created brand content, and has developed and marketed his own products.”

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Draftfcb CCO Sherlock Transitioning into International Role

The search is underway for a new chief creative officer at Draftfcb Chicago as Rob Sherlock, who’s held the CCO post for four years give or take is ready to take on a more “international role” at the agency. The move, which we’ve been told was “driven” by the man himself, isn’t an immediate one, though, as he’s now assisting in Draft’s search for a new creative lead, which could take several months. After the jump, you can read the Sherlock-related memo sent by Draftfcb Chicago president Michael Fassnacht to staff this morning…

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