TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Rob Sweetman’

One Twenty Three West Trades Montana’s BBQ for Goods/Services

What can you pay for with barbecue?

A massage, yoga and MMA lessons, flowers and a psychic reading, at least according to One Two Three West’s new spot for Montana’s Cookhouse & Bar. The agency supposedly only paid for the actor/host, while the rest of the people in the spot are real employees of businesses with whom they bartered barbecue for goods and services. They do add some believability by showing some people refuse the transaction, and if hungry and presented with a big plate of barbecue goodness it’s not hard to imagine agreeing to such a bargain. It’s a clever idea, regardless of authenticity, although they certainly could have trimmed some of the fat off the spot’s two minutes. “Paid For In BBQ” will run “in cinemas across Canada, on TSN and online pre-roll,” with a number of smaller spots showing the individual transactions hosted on the brand’s Facebook and Twitter pages.

“We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” said Scot Keith, founder and managing director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”

Stick around for “MMA Paid For In BBQ” and “Psychic Reading Paid For In BBQ,” along with credits, after the jump. Read more

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

Your Child Will Probably Die Because the BC Children’s Hospital Ceiling is Too Low

When I first watched this spot from DARE Vancouver, I thought, “Wait, if the BC Children’s Hospital is so full, then why do they need donations to help fund a new building? Shouldn’t they be rich?” Then, I realized “Oh yeah, healthcare is free in Canada. Well, this is what happens when you stick it to capitalism.”

Then, it all started making sense. Why did riots erupt so quickly in Vancouver after the Canucks lost the Stanley Cup? Because locals knew they could get terribly injured as the streets of British Columbia burned without any sort of monetary penalty for going to the hospital. I mean, if you’re the kind of person who isn’t quite a riot fanatic, but fancies the possibility of widespread looting and destruction every once in a while, doesn’t Vancouver sound like a great place to settle down?

It’s as though the hockey riots and Olympic riots were basically a billboard to the world advertising Vancouver, a nice place where you can cut loose once in a while. Next thing you know, you have population overflow, the hospitals get filled to the brim with injured kids out staging little riots about candy or stickers or whatever, and now the BC Children’s Hospital is forced to make the above spot. It’s as though Canada’s SOCIALISM is doubly screwing its hospitals. You guys, is this the kind of country you want your children to grow up in? Where hospitals’ ceilings are like four feet tall and kids DIE?

However, if you’re feeling charitable, you can give to the campaign for the BC Children’s Hospital here. One more spot, “Hospital Ward,” and credits follow after the jump.

Read more

We Suppose This is the Best SFW Way to Promote Adult PPV

Seeking to push its pay-per-view adult channel Amour in mainstream media, Manitoba Telecom Services enlisted the help of Dare Vancouver, which in turn came up with a campaign that adds an unlikely twist to the most cliched porn scenarios. Biscuit Filmworks director Tim Godsall, who’s helmed everything from DirectTV’s “Opulence” spot to the Cars.com “Neck” Super Bowl XLVI entry, takes the reins behind the camera for this series of clips that has all the production value and bad acting of your average adult film minus the X-rated content. Looks like mission accomplished. Check out two more and credits after the jump.

Read more