While its recent TV spots have been fairly benign and dare we say, sappy, Wix, the brand that lets people build websites for free takes a detour with its latest ad above, which is inspired by of all things, horror films. Case in point, the opening moments recall Drew Barrymore’s classic opening sequence in Scream and is soon followed by the sounds of chainsaws, a Paranormal Activity-like sequence and more. Of course, the overall subject matter of the ad is a girl’s fear of building her own website about, uh, cupcakes. The never-ending screaming can get somewhat grating as the spot progresses, but us horror fans can appreciate the little wink at the genre, even if the minute-long effort is somewhat corny. Of course, one can only wonder how the spot would turn out if Rob Zombie put his imprint on it like he did with that somewhat creepy Woolite ad from a few years ago. Ah well, can’t win ‘em all. Credits after the jump.
Posts Tagged ‘Rob Zombie’
As a longtime follower of the Halloween mythology, I was somewhat struck when Rob Zombie decided to overhaul the series, but probably more so when he subsequently took his talents to Woolite. But, it doesn’t veer from the man’s vision and neither does this spot starring Ron Howard‘s brother Clint, who plays somewhat maniacal in this effort from Saatchi & Saatchi New York for the ant-killing brand, Amdro. It’s only thirty seconds, but damn, did those pesky ants have it coming to them. Credits after the jump.
-Publicis Dallas beat out the likes of MARC USA and The Richards Group to take the CiCi’s Pizza account. link
-Merkle launched a social media division called Merkle Connect. link
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-Red Door Interactive launched an online game for West Coast Mexican fast-food chain, Rubio’s. link
-Congrats Specific Media, you now own MySpace. All it cost was a cool $35 million. Now what? link
-Did you know BBDO launched a new website this month? link
-Rob Zombie, Woolite ad director among other things, has signed to the roster of Original Film.
-MDC Partners is changing the address of its corporate office in NYC to 745 Fifth Ave come July 1.
-Why not slap the digerati in the face every once in a while. link
-NYC Mayor Bloomberg goes on the ad offensive to fix gun checks (above). link
-Google took down 93,000 scam ads in the latter half of 2010. link
-Psyop alum Justin Fines joined prodco/design studio Brand New School as ACD.
-Y&R/O&M alum Andrea Frederick joined Raleigh, NC-based Capstrat as account director.
-An agency self-promo ad from Spain? Sure, why not. link
-Note to self: Turntable.fm is fun. link
-DDB Milan alum Ricard Valero has joined BBDO San Francisco as ACD.
-Former Mindshare exec Robert Cross joined Digitas as SVP of media and will lead the agency’s digital media planning for Kraft North America.
-R/GA has unveiled a new tech blog. link