PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Robert Harwood-Matthews’

CP+B Vet Assumes Head of Integrated Production Post at Chiat NY

chadtbwanyIt took some time, but the folks at TBWA\Chiat\Day New York have finally landed a new head of integrated production in Chad Hopenwasser, who joins the agency after spending nearly the last eight years at Crispin Porter + Bogusky. Hopenwasser essentially succeeds Robert Valdes, who left Chiat NY last spring and eventually joined up with Droga5 NY to serve as head of interactive production. But Valdes, as you may know, has recently left Droga5 to join up with old Chiat pal Mark Figliulo at the latter’s new shop, Figliulo & Partners.

As for Hopenwasser, the exec spent the last couple of years at CP+B  serving as VP/director of video production across the agency’s network, working on, among other efforts, campaigns for Xbox and the new Kraft Mac n’ Cheese work starring Vanilla Ice. Prior to his lengthy stay at CP+B, Hopenwasser spent six years at Grey New York. He will officially assume his new post at Chiat NY in mid-March and work along the agency’s ECD, Matt Ian, and report to report to office president, Robert Harwood-Matthews.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Friday Morning Stir


-And now, a spec ad for Dior Homme that features a Ford model. That Hansel is so hot right now.

- Scripps Health has tapped New York-based shop DeVito/Verdi West to serve as its AOR for an integrated program that includes branding, creative development and traditional and digital media campaigns.

-TBWA appointed 10-year vet Robert Harwood-Matthews  as president of its New York office.

-Target and Walmart go toe-to-toe in the cheapest battle. link

-Former Dentsu America chief exec Will Travis has joined up with Sid Lee’s new New York outpost as senior partner and USA president.

-Here are your 2012 MIXX Awards finalists. link