Robert LePlae - AgencySpy

A Quick Follow-Up to the Volvo Review, If We May

Kiran Aditham — Thu, 06 Jun 2013 13:18:37 +0000

As you may have read/heard, Volvo has announced that its launched its global creative review, but here’s a quick follow-up to the initial report. First off, here’s a statement from Robert LePlae, Arnold global CEO who assumed his post at the agency last summer and whose agency has been invited to defend, regarding the automaker’s move: “There’s new global leadership at Volvo who are rightly coming in and looking at all aspects of the business, specifically the centrally created advertising in Amsterdam. I’m new too at Arnold and we’ve done our own assessment. This leaves us eager and confident for the opportunity to show Volvo what we can do.”

Sources familiar with the matter add that while Adage reported that it was a global review, they say that Volvo’s move affects the centrally created advertising in Amsterdam only (which serves as central contact on the account for Arnold). The North American work out of Boston, and other local markets around the world, meanwhile, is not under review.

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Tuesday Odds and Ends

Kiran Aditham — Tue, 08 Jan 2013 16:28:49 +0000

-Indie Louisville, KY-based agency Doe-Anderson, which works with the likes of Maker’s Mark bourbon, has been named AOR for Bluegrass Cellular.

-Don’t be a lunk. Join Planet Fitness instead, so says its AOR, Philly-based Red Tettemer + Partners (above).

-Here’s the PR Newswire version of what’s gone down at Havas:“Andrew Benett, currently Arnold Worldwide Global CEO, is appointed to the new role of Global President at Havas Worldwide (previously known as Euro RSCG). In this new role Benett will assume responsibility for leading the day-to-day management of the global network. Benett will report to [David] Jones, who will remain Global CEO of the Havas Worldwide network. In a second key move, Robert LePlae, previously Arnold Worldwide’s Global President, will now become its Global CEO. LePlae will also report to Jones.”

-MEC appointed Joe Kowan as practice lead, digital trading and activation. He will report to Susan Schiekofer, president of digital for MEC, North America and Ari Bluman, chief digital investment officer, GroupM, North America.

-Organic touts girl power in a new digital campaign for Kimberly-Clark brand, U by Kotex (image above). link

-D.C./Nashville-based agency iostudio was named AOR for TN-based residential building/development company, Goodall Homes.

-The Martin Agency and Psyop have launched a new campaign for a new NYC-themed ship from Norwegian Cruise Line dubbed the “Norwegian Breakaway.” Feel free to break away here.

-CBS Corp. CEO Les Moonves says simply, “We are sold out,” when it comes to ad space for the upcoming Super Bowl. link

-Google is planning to bring free Wi-Fi service to its local NYC neighborhood in Chelsea. link

-Santa Monica, CA-based prodco Bully Pictures signed director Javier Aguilera for exclusive U.S. representation.

New Career Opportunities Daily: The best jobs in media.

LePlae Lands at Arnold

Kiran Aditham — Mon, 06 Aug 2012 11:45:04 +0000

Nearly a year after parting ways with McCann, Robert LePlae has come back to the scene as he will now take on the role of global president at Arnold, effective Sept. 15. Yep, the headshot remains the same as it did over three years ago when LePlae joined McCann to lead up its North American operations after spending 11 years at TBWA\Chiat\Day. Once he takes his post at Arnold, LePlae will serve under global CEO/Havas CSO Andrew Benett and will split time between the agency’s Boston and New York offices.

In a statement, the new prez says, “It’s a perfect time to be joining the Arnold team. They have a great group of leaders who have done a wonderful job of delivering stellar results for a superior list of existing clients. With the recent addition of several high profile new clients there is tremendous momentum and opportunity to continue to grow the agency.” Arnold’s current client roster includes the likes of Dell, Volvo, Hershey, University of Phoenix and American Eagle Outfitters.

New Career Opportunities Daily: The best jobs in media.

Wednesday Morning Stir

Kiran Aditham — Wed, 14 Sep 2011 09:37:50 +0000

-Yahoo, AOL and Microsoft join forces for an ad plan. link

-Forza Miggliozi creative director/managing partner Michael Migliozzi (you know, one of the guys behind the Pabst acquisition idea), is going to testify before the House about crowdsourcing tomorrow. link

-Dominic Powers was named SVP, Asia Pacific and managing director, international operations at Epsilon.

-Robert LePlae‘s days at McCann are over. link

-Now we know why Leon Lett ruined Thanksgiving way back when, thanks to BBDO (above).

New Career Opportunities Daily: The best jobs in media.