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Posts Tagged ‘Robert Rodriguez’

Wednesday Odds and Ends

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-L.A.-based digital agency RED Interactive has unveiled a case study of its digital effort for new cable network El Rey, founded by Sin City director Robert Rodriguez, and its flagship series, From Dusk Till Dawn, the movie version of which of course was also helmed by Rodriguez (full-length trailer and image above; more assets here). The show, by the way, got picked up for a second season (wonder why). 

-MDC Partners CEO Miles Nadal quietly unloaded 40 percent of his stake in the holding company this week. link

-London-based prodco 76 Ltd has signed director Alan Friel, who’s shot spots for Asda, Morrisons and Burger King during his career, to its roster.

-Veteran commercial director Joe Pytka will be honored with the Lion of St. Mark at this year’s Cannes Lions. link

-Are WPP and Dentsu ready to throw down over IPG? link

-French cognac staple Remy Martin is reportedly on the hunt for a global ad agency. link

-According to eMarketer, online video is expected to grow more than 51 percent in 2014. link

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Neo-Pangea Abuses Intern, Encourages Anonymous Strangers to Help, Cackles Maniacally

Is your agency publicity campaign a smart idea when your co-founder has to say in a press release “it’s not as evil as it sounds”? We’ll soon find out when Brett Bagenstose and his Pennsylvania-based shop Neo-Pangea holds their live online event, “Intern Abuser,” on October 11 and 12. Bagentose is definitely right about one thing–this sounds really, really  evil.

The above Robert Rodriguez-esque vignette depicts an young, bright-eyed intern getting poked, prodded and beaten for sick perverts who get off by causing pain to others. Among the available torture devices are “jabbing with a cartoon-like boxing glove (Sucker Punch) or foamed bat (Let’s Go Clubbing), a rapidly flickering strobe light (the Studio 54), a haze-inducing blast from a fog machine (Smoke Out), and a sudden and unexpected blast of air into the intern’s face (Pull My Finger). ”

I get that this is supposed to be funny, but for some (obvious) reason, this just kind of leaves a queasy feeling in my stomach. It’s not the first time an agency has live-streamed an event and allowed viewers to interact with their employees, but it’s definitely the most sinister use of this technology. Neo-Pangea adds in a disclaimer that “no actual interns are harmed in the making and/or execution of Intern Abuser and the company is in full compliance with rules, guidelines and safety precautions as outlined by the International Protect Intern Society,” which, as far as we can tell, is a made-up organization. After reading this, take a moment of silence in recognition of the poor unpaid intern who will have to suffer for the enjoyment of weirdos. Learn more at InternAbuser.com.

 

 

The Black Keys Release Music Video/ Movie Trailer Hybrid

At first, this trailer from director Chris Marrs Piliero looks like it’s for a Machete spin-off or even Machete 2. However, this clever Robert Rodriguez homage is actually a music video from prodco Hello! for Ohio blues-rock duo The Black Keys and their latest single, “Howlin’ for You.”

As neat of a twist as it is when you realize the movie isn’t real, it sort of makes you disappointed when you realize we won’t see the likes of Shaun White, Todd Bridges or “Las Teclas de Negro” anytime soon. The Black Keys have had a history of releasing quirky music videos, from their visit to a Jewish public access show for their breakthrough 2004 single “10 A.M. Automatic” to their recent adventure at a playground for their last single “Tighten Up,” which also comes from last year’s album, Brothers.

Even more surprising is that the band’s label, Warner Music Group, is willing to spend this much money on a band that isn’t close to being one of the top-selling acts in the country (though they’ve been fairly ubiquitous in the commercial world as of late). Maybe Las Teclas de Negro just cornered Warner’s music execs in a dark alley in Mexico and listed a badass music video as one of their demands.

W+K Teases Nike ‘Black Mamba’ Film

It looks like Kobe Bryant‘s getting the all-star treatment when it comes to hyping his Nike Zoom Kobe VI shoe. Now that R/GA’s supplied the Twitter-based component for the Black Mamba campaign, W+K is rolling out teasers for a “Black Mamba” film, directed by Robert Rodriguez (who also plays sound designer here),  that’s set to debut in the U.S. and China during NBA All-Star weekend in February.

The Rodriguez imprint is all over the teasers, which seem inspired by the filmmaker’s recent flick, Machete, what with the overdramatic VO, action, explosions and fonts.  Hell, they even star Machete himself, Danny Trejo, along with Bruce Willis and Kanye West for some reason. While we draw comparisons to Dwyane Wade’s nightmarish Nike spot from early last year, check out the initial Mamba trailer, credits and rather awesome promo poster after the jump.

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