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Posts Tagged ‘Robinson Cano’

Nike, W+K Portland Unveil Star-Studded ‘Winning in a Winter Wonderland’ Spot


W+K Portland tapped some of the world’s greatest athletes for their new holiday spot touting the advantages of Nike Hyperwarm Performance Baselayer, directed by Rupert Sanders. ”Winning in a Winter Wonderland” features the talents of Giants defensive end Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, and former Yankees second baseman Robinson Cano, who now appears to be headed to Seattle. Ohio State football coach Urban Meyer also makes a brief cameo appearance.

While undeniably cheesy (hey, it’s the holidays) the spot does an admirable job at promoting the Nike Hyperwarm Performance Baselayer. People are prone to listen to endorsements from star athletes, and W+K got a wide, varied group together for the spot. They emphasize that the Nike Hyperwarm Performance Baselayer makes playing in cold, harsh conditions seem almost enjoyable by keeping you warm without restricting movement, perfectly matching the song selection. “Winning in a Winter Wonderland,” of course, changes the words of the holiday classic, which gets a bit cringe-worthy in spots but mostly comes across as cheesy holiday fun. The words are sung by the star athletes in the spot, mostly while in action, and they seem to have a lot of fun with it — which makes it hard to hate.

The campaign features both a one minute and thirty second version of the spot, as well as a digital takeover and social media elements.”Winning in a Winter Wonderland” premiered during college football’s Big Ten NCAA Championship game and will run throughout the holiday season. Credits after the jump.  Read more

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ESPN Anchors Envy Rafa Nadal’s Swag in Latest Spot

Love it or hate it, Sportscenter has always been good at maintaining a certain tone across its ad campaigns. They’ve been running with the “star athletes in the ESPN office” schtick for what seems like forever, and it seems to be an infinitely adaptable formula. The latest in this long line of ads is the new 30-second spot “Candy Dish,” from Wieden + Kennedy New York, featuring U.S. Open champion Rafael Nadal, fresh off his defeat of Novak Djokovic last night.

In the spot, Sportscenter host John Anderson and ESPNNews anchor Bram Weinstein wonder what makes Nadal so popular in the ESPN office (especially with the ladies). Is it his good looks? His tan? His accent? Or could it be that U.S. Open trophy he’s using as a candy dish? If you ask me, I think it’s the sweatband. Who doesn’t love a good sweatband?

This is the second This is Sportscenter spot to be released in both English and Spanish, following the clever Robinson Cano “Handshakes” spot. The Spanish-language version swaps out Anderson and Weinstein for ESPN Deportes anchors Alvaro Morales, Jorge Eduardo Sánchez and Carolina Padrón. Personally, I prefer the Spanish version (featured below). Because, well, everything sounds better in Spanish.

Nike Continues to Go ‘Boom’

Continuing its “Boom” effort for Nike, W+K has rolled another handful of spots that mixes sports, sports icons, a contemporary atmosphere, some wild highlights, a couple of celebrities and a driving rock score which all combine to make everyone utter the campaign tagline. The 60-second spot above is basically a compilation of many of the shorter clips and features the likes of LeBron James, Serena Williams and Tim Tebow. After the jump, view two more from this latest series including a somewhat amusing :15 ad starring Craig Robinson (The Office, Hot Tub Time Machine) and Yankee Robinson Cano. Credits included.

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