Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
JCDecaux is looking for a National Account Executive. next job Mediaplanet is looking for a Content Marketing / Sales. next job KSV is looking for a Senior Copywriter. next job Tattoo Projects is looking for a Art Director. next job Foreign Policy Group is looking for a Marketing Manager. next job Myriad Marketing is looking for a Public Relations Executive. next job Small, hot SoCal ad agency is looking for a Social/PR Manager. see all