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Posts Tagged ‘Rocky Morton’

Lesson Never Learned: Jack Link’s Once Again Sullies Up to Sasquatch

It’s been almost a year since we last covered Jack Link’s and their Sasquatch antihero, but everyone’s favorite ugly creature is back to sell some beef jerky and beat up anyone who messes with him (it). Minneapolis-based agency Carmichael Lynch has produced three new spots for the campaign, all of which were once again directed by Rocky Morton.

In the above commercial – “All Dolled Up” – three fools try to get their kicks by putting makeup on Sasquatch. He responds by flipping their car and possibly killing them, because, well,  Sasquatch doesn’t wear lipstick. The ads tap into the creature’s vaguely redneck brand appeal with foggy rural settings and the fact that the product is beef jerky. If I learned anything here, it’s to avoid Jack Link’s beef jerky, because eating it will lead to serious personal injury and an upset Sasquatch. Two more clips and the credits after the jump.

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Kellogg’s Crunchy Nut is Too Good to Resist in New Leo Spot

If you have nightmares about snakes (as I often do), be prepared to close your eyes when the “Red Riddler” leaps out of the cupboard in this Kellogg’s Crunchy Nut spot from Leo Burnett London.

The 30-second TV ad brings the brand back to one of its traditional taglines: “The trouble is they taste too good.” That’s why the snake somehow jumps up the snake catcher’s shorts; his assistant couldn’t resist the Crunchy Nuts (whose crunchy sound provoked the serpent) on the kitchen counter. The assistant’s excuse, as the snake catcher writhes on the floor? “Sorry mate, they’re nutty.”

In a charming British interpretation, the statement introducing this ad says it appeals to the spontaneous, “ooh, go on then” side in everyone. So next time you’re debating between cooking fish sticks or pouring yourself a bowl of cereal, say “ooh, go on then” in a British accent in your head, and see which meal appeals to you more. If you don’t say Crunchy Nuts, you have no sense of true indulgence.

Credits after the jump.

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Jack Link’s Sasquatch Takes Revenge One Step Further

When will these jerky Jack Link’s characters ever learn? Just don’t mess around with a mythical creature when he’s hungry, or just in any situation whatsoever. Anyhow, we guess their ignorance has been Carmichael Lynch’s gain over the years as the agency has picked up Effies among other prizes for its ongoing Sasquatch-starring campaign for Jack Link’s. Here, we have yet another set of buffoons who unfortunately decide to have some fun with our hairy protagonist, this time in the form of snakes in a can. As you’d expect, Sasquatch gets his in the most frightening, yet appropriate, of ways in this latest spot, which was directed by MJZ’s Rocky Morton and probably could’ve used the services of Samuel L. Jackson. Credits after the jump.

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And Now, V&S Shows Us How Flakes Can Kill

This clip appears to have been sent last night as part of a “monthly-ish” newsletter from Victors & Spoils, the Boulder-based operation which you are probably well aware of by this point. Yes, it’s for Axe, was directed by MJZ’s Rocky Morton and in all likelihood, crowdsourced. The message here? Dandruff is deadly, gentlemen, so why not scrub your mop with some Axe shampoo so you can meet a bevy of women who look like they emerged from a Hostel sequel. Well, at least it’s a bit, um, different and V&S seems to have some grasp on what the Axe demo is, but how does it compare to, say, BBH New York or Ponce’s work for the Unilever brand?