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Posts Tagged ‘Rocky Novak’

Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’

Today brings the debut of the first national campaign created by Fallon Worldwide for Arby’s since the roast-beef chain named its new AOR back in January.

The release frames the campaign as “a new meat-forward experience” created to support the company’s “overpowering” (read: assertive) new tagline “We Have the Meats” and promote a limited-time offer that somehow promises to fill the mouths of discerning diners with more flesh than they could ever imagine.

The first spot reminds viewers of meat as a symbol of their evolutionary victory over every other life form and warns us not to “fear not the meats” (though we were slightly intimidated). Here’s the :60 spot, titled “This Is Meatcraft”:

More spots after the jump.

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King Succeeds Buchner as Fallon CMO

It took a couple of months, but Fallon has found a new chief marketing officer from within, appointing 16-year vet John King to the position. King (pictured) takes over for Rob Buchner, a 25-year Fallon vet who if you recall left the agency in June to assume the role of CEO at fellow Twin Cities op, Campbell Mithun. As for the new CMO, King spent the last five years serving as chief communications officer at Fallon, working with a client roster that includes General Mills and NBCU.

Along with the CMO appointment, Fallon has also brought on Charles Wolford, formerly of Modernista! and 72andSunny, as chief production officer. Additionally, Rocky Novak has shifted from director of digital development to managing director and Julie McBride from director of talent to a larger role as director of talent and communications.