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Posts Tagged ‘Rodrigo Prieto’

CP+B Warns Parents on Behalf of Boys and Girls Clubs of America

This CP+B PSA for Boys and Girls Clubs of America, which received a New York Times writeup today, is a little frightening.

It’s far cry from the generally upbeat messages this group has shared in the past. If anything, it reminds us of the famous “It’s 10 PM. Do you know where your children are?” line (which was not a paid ad but was created by an on-air promoter).

The copy goes on to clarify:

“…they’re out on their own, out with nowhere to go, out with nothing to do, out all afternoon when anything can happen.”

Now we’re scared–and we always knew not to play on the train tracks or accept gifts from strangers.

CP+B CD Sue Anderson told Andrew Adam Newman that it’s all about fundraising, because parents will be more likely to give when they sense that the kids’ safety depends on their donations.

Effective! For the music snobs in our audience, we’d also like to note the excellent use of “Fratres” by our greatest living composer, Arvo Pärt. Yes, we hate superlatives too, but it’s true.

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Cutwater Explores ‘Sounds of Solar’ for Sunrun

San Francisco agency Cutwater has a new spot for Sunrun, the largest solar panel leaser in the US.

The fun, 30-second spot sees a man’s appliances coming to life in the morning, Toy Story-style, to create a rendition of Katrina and the Waves’ “Walking on Sunshine” (they really couldn’t have chosen a more appropriate musical selection). All of the appliances shut off when they see the man approaching, only to resume once he passes by, followed by the line, “Solar lets everything run on the sun.” It’s a simple, fun take on Sunrun and their “Brilliant” tagline, showing the brand’s solar power functionality in a fun way. Credits after the jump. Read more