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Posts Tagged ‘Roger Goodell’

Thursday Morning Stir

-Mistress launches “Music Made Me Do It” for Sol Republic (video above).

-PespsiCo CEO Indra Nooyi shows support for Roger Goodell.

-Droga5 hires Niklas Lindstrom as head of interactive production.

-How Jack Daniel’s personalizes its brand with storytelling.

-Four ways magazine publishers are making video work.

-UK social media ad spending will rise by 50 percent this year.

-A look at eight of the best agency ice bucket challenge videos.

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Tuesday Morning Stir

-Pampers ad from Beacon Communications, celebrating moms on their babies’ first birthday, goes viral (video above). link

-Coca-Cola brings back Surge for limited release on Amazon, sells out within hours. link

-Photoshopped CoverGirl ad used to protest NFL Commissioner Roger Goodell. link

-Native advertising is increasingly focused on direct response. link

-Scott Stowell, creative director of design studio Open, explains why creative professionals need to pay attention. link

-Dissolve is a start-up creating viral videos for brands, using stock footage. link

-Ad spending slows in second quarter. link

-A look at Charmin’s social media strategy. link

-Does this look like “Australia’s biggest wanker” to you?

Gatorade, ESPN, NFL Pimp Out RGIII for Puff Piece

If the NFL is a dictatorship (in addition to being a comparative kleptocracy), then “RGIII: The Will to Win” looks like the league’s latest piece of propaganda. This movie is the sort of self-serving piece of content that is more of a long commercial with some candid footage than an actual documentary. And my feelings on this have almost nothing to do with Robert Griffin III, his knee rehabilitation, my love of the New York Giants, or TBWA\Chiat\Day LA, the agency that worked on five respectable spots advertising the ESPN “doc.”

The above ad offers a quick and quintessentially underdog take on a comeback story that isn’t really a comeback story, since as RGIII puts it: “how can you come back if you were never gone?” The line is so perfect, it’s almost like someone wrote it for him…There’s nothing wrong with promoting whatever this piece of content is, but there is something wrong with Gatorade, ESPN, and the NFL all taking part in something that would be more interesting without their intrusions. RGIII news has gone from creation myth to creation scripture, written by Roger Goodell and network executives. It’s too disingenuous for its own good, but most of us will end up watching it anyway.

NFL Adds Heat to Agency Roster

We’re trying to get some clarification from Grey on this matter, as the agency has been working with the Roger Goodell and crew at the NFL for four years now. But, in the meantime, let’s turn our focus off of Grey for a moment and on to San Francisco-based agency Heat, which has been on radar for some time now mainly thanks to their EA Sports spots (recent Tiger Woods clip above). We’re fairly certain at this point that this isn’t an agency of record assignment, as Heat, which gave us the unforgettable self-promo below, will actually be tasked with handling NFL Network branding and promoting its priority programming including NFL Network’s preseason, GameDay and NFL RedZone programming. There was a review for the account, though we’re still awaiting if there was an incumbent on this biz.

NFL Lockout Ends, EA Sports Celebrates

After 135 days, the great NFL lockout of 2011 is finally over. Yesterday, NFL commissioner Roger Goodell said, “Football is back,” and fans everywhere celebrated the NFL Players Association and the league’s 31 owners coming to an agreement. That is, of course, after a grueling summer of negotiations drove the people who pay $100 per ticket in addition to parking, food, souvenir and transportation expenses almost insane.

See, as much as we’d like to believe that the NFL’s owners and players are participating in the 2011 season for the love of the game, the harsh reality is that professional sports are a business above all else. So, the average fan who sacrifices quite a bit of his or her income to attend one game this season is joining EA Sports in breathing a heavy sigh of relief that the greedy owners and whiny players finally shook hands.

The Madden franchise is EA Sports’ biggest cash cow, and the above spot from San Francisco-based agency Heat for the video game imprint portrays NFL stars who are happy to get back to work. But, as Deadspin is pointing out, with NFL teams just gaining the ability to sign free agents this week, EA won’t have enough time to generate complete updated team rosters for Madden 2012′s August 30 release date. Not that any of this is going to matter for the next month anyway, because in case you haven’t heard, Favre-Watch 2012 has already begun.