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Posts Tagged ‘Ron Cicero’

GlobalHue Utilizes Michael Jackson Song for Jeep

Michigan-based agency GlobalHue built their recent campaign for Jeep on the recently-released Michael Jackson single “Love Never Felt So Good.”

The series of three 30-second spots all make use of the posthumously released song, which was co-written by Paul Anka (the single version features Justin Timberlake). The Off The Wall-esque track is a breezy summer jam that makes a lot of sense in this context. Whether or not it was worth the fortune they must have paid in licensing fees is another conversation, but for obvious reasons Jeep is making a big summer push.

The spots themselves feel almost like little music videos that also happen to be selling Jeep, clearly crafted around the tune. There’s not a whole lot to the campaign other than people driving around and having fun, but GlobalHue and Jeep are banking on that and a hit posthumous Michael Jackson song being all they need. One of these spots, “Lovers of the Game,” features Cleveland Cavaliers point guard Kyrie Irving in a celebration of hoops and summer. It’s pretty fun, and at one point Irving even sinks a shot while standing in a Jeep outside the court. “Summer Fans” meanwhile, is GlobalHue and Jeep’s World Cup themed entry, otherwise pretty much in the same vein as the other two ads. You can catch both “Summer Fans” and “Lovers of the Game,” along with credits, after the jump. Read more

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Film Vets Launch Production Studio Disorderly|Conduct

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Today the principals at Straight Up, Films–the studio behind the upcoming Johnny Depp Warner Bros. flick “Transcendence”–formally launched their production studio/commercial division.

Operating under the Disorderly|Conduct moniker, the new division will be run by Straight Up producers Kate Cohen, Marisa Polvino and Ron Cicero.

From the release, the principals started the studio to “…collaborate with leading advertising agencies and entertainment brands to create commercial content” directed by ad/entertainment vets who the D|C team spent the last year recruiting.

That lineup’s collective portfolio includes work for Panasonic, Lexus, Playstation, Axe, DirecTV and more as well as episodes of “Glee”, “House” and other shows. These directors have created spots for Weiden & Kennedy, TeamOne, 180, Y&R and JWT.

Polvino says the launch makes sense because “Feature film directors are coming to the space from all arenas” and “Commercial directors in particular are directing material that’s incredibly cinematic”–like the D|C/Global Hue Jeep spot after the jump.

Read more

Tuesday Odds and Ends

-If sending zombies out on to the streets of NYC doesn’t help squash the AMC-Dish Network beef, we don’t know what will. Bless you, Thinkmodo (above). link

-Pete Figel and Alicia Dotter, who have collectively spent time at \Media Arts Lab and Team One, have joined Santa Monica-based RPA as creative directors. link

-McCann’s latest entry in its “Truth” series discusses Latin American street food. link

-Adidas is now pushing its “minimalist” adipure shoes. link

-Executive producers Ben Morris and Ron Cicero have launched a Santa Monica production studio called Clutch. link

-There have been a reported 10 million Olympic tweets sent during the games thus far. link

-Well, the U.S. Navy certainly isn’t holding back with the logo for its new, UFO-looking drone. link

-A music ecommerce platform named Limited Run lets the click fraud accusations fly on Facebook. link