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Posts Tagged ‘Ron Howard’

Tuesday Odds and Ends

-London/San Francisco-based mobile marketing agency Fetch has appointed Catalyst S+F CEO/managing partner John Durham to its board of directors.

-It took a month to make it official, but, yes, McCann Erickson along with sister IPG agencies GolinHarris and Casanova Pendrill have been selected by the American Frozen Food Institute to develop a national consumer campaign on behalf of the newly-formed Frozen Food Roundtable.

-W+K Portland and Old Spice have reunited with Terry Crews (who just happened to be hanging with Ron Howard in NYC today) to promote the P&G brand’s Shave Gel launch (one spot above, second spot here). In addition, as part of the Shave Gel campaign, Old Spice has gained open access to Getty Images’ library of stock photography to create a 24-hour website generator, which just might be the most interesting component of the whole effort.

-And now, let’s warm the cockles and tell you that the pair of expecting Peregrine Falcons housed on Campbell Ewald’s rooftop have welcomed their first eyasses (baby falcon). Prepare to say “awww” as here’s a minute-long clip of mama’s first feeding to newborn.

-Well, that was fast as it appears JCPenney has already moved on from apologizing after barely two weeks. link; link

-ABC will kick off Nielsen’s first-ever trial in expanding the latter’s Online Campaign Ratings solution to mobile apps.

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Media Beat Teaser: Steve Stoute on the ‘King of Beers’

Well, we have to say the timing couldn’t be better. Now that the word is out about the grandiose plans for Budweiser’s “Made in America” concert in Philly over Labor Day weekend, we figured we’d post a quick clip from our recent Media Beat interview with Translation founder/CEO Steve Stoute.

Stoute’s agency, of course, has expanded its relationship with A-B InBev in recent weeks as it’s taken over full creative responsibilities for Bud Light. The pair is getting even cozier now that the “Made in America” fest is being turned into a movie directed by Ron Howard, produced by his longtime cohort Brian Grazer and executive produced by A-B InBev U.S. marketing VP Paul Chibe and Jay-Z.

Stoute, who is serving as producer on the project, spent about 45 minutes in our studio a few weeks back (and just days before Translation fully took over Bud Light). Here’s a quick minute clip from our lengthy chat that seems to fit in the context of this week’s news. Look for the full Media Beat interview with the exec to roll out in mid-September.

Tuesday Odds and Ends

-Vail Resorts has extended its relationship with SapientNitro by naming the latter AOR for its new summer experience, Epic Discovery, which is expected to launch in 2014.

-Porsche made a little spelling error on one of its own billboards. Hey, happens to all of us. link

-Bill Gates‘s next mission? You guessed it, reinventing the toilet. link

-The B-Reel hiring spree continues as the digital operation welcomed Famous Group alum Jeff Levine as creative director in its L.A. office.

-Grey, its Alliance unit, Canon and director Ron Howard have teamed up for the next iteration of their “Long Live Imagination” campaign. link

-Domino’s has been busy today. Now, we’ve learned that the chain is ditching the ‘Pizza’ part from its logo and making over its stores. link

-Even Flo can’t help Progressive in this case. link

-Philly-based shop Neiman created the pro-bono spot above promote its hometown’s inaugural Phestiv-ale event, which takes place next month and will benefit the Delaware Valley Chapter of the Cystic Fibrosis Foundation.

Rob Zombie Brings Doom, This Time for Amdro

As a longtime follower of the Halloween mythology, I was somewhat struck when Rob Zombie decided to overhaul the series, but probably more so when he subsequently took his talents to Woolite. But, it doesn’t veer from the man’s vision and neither does this spot starring Ron Howard‘s brother Clint, who plays somewhat maniacal in this effort from Saatchi & Saatchi New York for the ant-killing brand, Amdro. It’s only thirty seconds, but damn, did those pesky ants have it coming to them. Credits after the jump.

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