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Posts Tagged ‘Ron Villacarillo’

m:united Breaks Out the Carols in ‘Winter Wonderland’ for Microsoft’s Surface Pro 3

m:united has launched a new holiday spot for Microsoft’s Surface Pro 3, entitled “Winter Wonderland.”

As you might have guessed from the title, the 30-second spot makes use of the carol of the same name. And as you might have guessed from recent Surface Pro 3 ads, the spot is based on a minimalist comparison with Apple’s MacBook Air, visually limited to the computers in question and two pairs of arms. “My Mac is great, it’s so delightful,” begins the ad, with a reworking of the holiday carol sung in a somewhat grating voice. “So’s my Surface, it’s just as powerful,” answers a chorus, as the ad then goes on to list the features that make the Surface Pro 3 superior: the touch screen, digital pen, kickstand and detachable keyboard. By the end of the spot, the Mac booster is ready to make the switch to the Surface Pro. Somehow we don’t think most Mac fans will be quite so easy to convert.  Read more

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M:United Mocks Siri, Apple for HTC One

Happy Monday! Since today is unofficially Apple Week, here’s yet another brand trying to co-opt a bit of that company’s publicity.

M: United has a new campaign for the HTC One in which the agency once again takes on Apple.

Following on the heels of its August campaign promoting the Surface Pro 3 comes a spot in which the agency takes aim at Apple’s Siri, or “Robot Scarlett Johansson.”

The spot opens with Siri looking into a mirror and repeating that classic line “I feel pretty, oh so pretty” before engaging in a conversation with HTC One’s Cortana. Obviously, the conversation is intended to make Siri look silly by comparison, both via Cortana’s less computerized-sounding voice and the HTC One’s fancy features (including not one but two speakers).

This spot works better than most in its surprisingly large family, but how many more Apple-bashing ads can viewers stomach? Read more

Keith Stone Doles Out Manly Advice for Keystone

During the now-tired manly man spokesperson ad trend that’s been beaten to death over the last few years, I’ve always had a soft spot for Keystone’s trucker hat-wearing mascot, Keith Stone. I guess it’s because Keith was actually a somewhat recognizable archetype, whereas his fellow manly spokesmen look nothing like the consumer they’re attempting to appeal to. The difference is that you can actually picture a dude who looks likes Keith walking into your local convenience store, grabbing a case of Keystone, and handing a series of crumpled bills and loose change from his pocket to the cashier before jumping in his rusted pickup.

There’s a degree of honesty to Keith that, when backed up by some insight, can work very well. Such is the case with the above spot, one in a trio from Saatchi and Saatchi NY and Tool director JJ Adler. What “true” guy wouldn’t agree with Keith and admit that yes, emoticons are an incredibly maddening way for other dudes to express themselves? Whenever I get a text message or IM from a friend that contains an emoticon, it’s nearly impossible not to let out a sigh of resignation. Add to that some great copy, and Keith Stone not only becomes a symbol of manliness–he becomes a symbol of integrity, dammit!

I wish I could say the same for the other two spots, both of which exchange this keen insight for the trite “guys will be guys” subjects that have existed as long as the idea of manliness has. Real men drink beer instead of eat salad? Keith, you can do better than that. If I wanted to know that men like bacon, I would ask the Dr. Pepper 10 guy. One more spot about fist-bumping along with credits follows after the jump.

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Shaun White Burns Rubber for BFGoodrich

After already conquering snowboarding and skateboarding before he turns 25, Shaun White is understandably bored. And, if you know anything about the young face of Xtreme Sports for almost a decade, it’s that White loves endorsement deals. Add BFGoodrich to Target and Hewlett-Packard on the list of companies that have nothing to do with snowboarding or skateboarding but will be paying White a chunk of change this year.

The above spot, “Flop Quiz,” is the first is a series of four spots from the Martin Agency that follow White’s journey into closed course racing with the support of BDGoodrich tires. White and his buddies (including Marshall, “the Facebook Friend”) may not blow the competition away on a pop quiz about how math applies to racing, but what do you call someone who gets C’s through med school? You call that person a doctor, and so White gets to race around for the following three spots leading to the “Final Exam Jam.” Credits and the other three spots after the jump.

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