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Posts Tagged ‘Rory Forrest’

Mistress, Ubisoft ‘Make History’ for Assasin’s Creed Unity

Multi-disciplinary agency Mistress worked with Ubisoft to create a cinematic trailer for the upcoming release of Assasin’s Creed Unity, the latest in Ubisoft’s long-running franchise which is set for a November 11th release.

Mistress teamed up with production company Mothership Media and VFX studio Digital Domain to bring the trailer to life. The spot opens on in-game action, which text informs the viewer takes place in 1789, during the French Revolution. Then the action cuts to a group of friends sitting in a row, each with controller and headset in place, demonstrating the game’s new cooperative multiplayer feature. From here action switches between the friends and their in-game counterparts in the all too common “thrust into the action” trope. Still, Mistress and company pull it off better than most, pacing the transitions well and giving a good glimpse of the action gamers can expect while presenting a persuasive representation of being thrown into the world of the game. The ad ends with a new tagline for the franchise, “Make History,” which seems like a great fit.

“We loved working with Mistress because they had a distinct vision of what the spot should be, they stuck to it and Ubisoft trusted that instinct,” Director Neil Huxley said. “Using everything from the performances of the gamers which were edgy and fun to every weapon at our disposal from our VFX pipeline, helped us arrive at a very stylized cinematic spot we’re all very proud of.” Read more

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Friday Odds and Ends

-Saatchi & Saatchi New Zealand encourages pride amongst its countrymen and women (above) in a new campaign for ASB Bank (above).

-New York based prodco, Humble, has welcomed West Coast-based executive producer Ned Brown to its roster.

-Amsterdam-based small agency THEY has promoted seven-year vet Boris Nihom to head of strategy.

-It appears that Best Buy founder Dick Schulze‘s offer to buy out the company is over. link

-For better or worse, there’s a viral-related event for industry folks dubbed #kittencamp. link; link (.pdf)

-L.A.-based Mistress has welcomed ex-London creative team Rory Forrest and Ben Beale while also hiring Goodby/Droga5 alum Maggie O’Brien as senior interactive producer.

-TBWA Worldwide COO Emmanuel Andre‘s two-day photography shoot in Shanghai has resulted in a new project called “The Bike Lane.” link