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Posts Tagged ‘Rosemarie Ryan’

‘The Big Ad Gig’ Offers Its Annual Employment Boost for the Young and Inexperienced

The Big Ad Gig” turns five this year, meaning there’s another chance for six creatives to win a monthlong paid freelancing job at a New York City agency. Similar to last year’s campaign, contestants will have to deal with immediate pressure: they’ll each be given only 60 minutes to record a video response to the prompt question. Eight finalists will be selected, and then during Advertising Week, judges will whittle the eight down to six. An interesting stat worth noting: 28 of the 32 past finalists now have full-time positions at agencies.

Atmosphere Proximity and The New York Times are once again quarterbacking the contest. The judges include CEO of Proximity Atmosphere Andreas Combuechen, Ad Council Executive VP Priscilla Natkins, CP+B Partner Rob Reilly, Co:Collective Cofounder Rosemarie Ryan, Deutsch North America CEO Linda Sawyer, Ogilvy and Mather NY CCO Calle Sjoenell, and JWT CEO Bob Jeffrey.

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Tiffany Rolfe Joins Co:

After 10 years at Crispin Porter + Bogusky,  Tiffany Rolfe is joining up with Ty Montague, Rosemarie Ryan & crew at Co: Collective as partner/chief content officer. Rolfe, who officially assumes her title(s) this Friday, will be based in New York, where not only Co: is based, but her husband Dave, who left CP+B himself a few months ago for a post at BBDO NY.

As for Tiffany, you probably know that she most recently served as VP/ECD at CP+B’s L.A. office, which was exhumed 18 months ago and services clients including Old Navy. Rolfe started as an art director at CP+B and in the ensuing decade, worked on campaigns for VW, Mini, Burger King and served as creative director on “Truth.” Regarding her new gig at Co:, Rolfe says in a statement, “A unique opportunity like this was hard for me to say no to and something I think I’m prepared for thanks to working at CP+B. I look forward to helping extend co’s business and creating meaningful content and solutions for brands. Not to mention, co’s collaboration model also means that we can work together on projects with CP+B. So we will stay close, but this endeavor represents a new exciting phase in my career.”

Musante Joins Co: as Content Lead, Shares His Thoughts

Ty Montague and Rosemarie Ryan have added another creative to their Co Collective, namely Jason Musante, who joins as content lead. What does that title mean exactly? Well, according to a statement from Montague himself, content leads “have to be creative problem solvers first and foremost.” Musante’s role calls for him to address these problems “through innovation.” Very specific indeed.

Anyhow, Musante arrives from BBDO New York, where he served as digital creative director and led efforts for GE among others. Before BBDO, Musante had stints at Saatchi & Saatchi, KBS+P and McKinney. At the last shop, the creative led the Virgin Atlantic account but perhaps most notably was part of the team that developed the award-winning “Art of the Heist” campaign for Audi.

Perhaps feeling a bit chatty, the new Co content lead has also decided to whip up a little item called “Beyond the Buzz” for AgencySpy, which you can read after the jump.

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Montague, Ryan’s Co Adds New ‘Chief Collaborator’

Now that it’s been, say, six months or so since JWT ex-pats Ty Montague and Rosemarie Ryan officially introduced Co: to the world, the agency (or “story-led innovation collective” as they say) has added Jacob Styburski as “chief collaborator.” Styburski arrives from frog design, where he was an account director for three years. Prior to that, the new collaborator spent a few years as a “six sigma design black belt” and a director, user experience design for clients such as Motorola and AT&T Mobility, respectively.

His new role calls for him to lead innovation teams in the design of branded products, services and experiences for Co clients and Styburski owns process and coordination of talent and resources as well. In a statement, Montague says, “Collaboration lies at the core of our model and Jacob’s experience running multi-disciplinary teams at frog design will be invaluable as we continue to grow and develop. Plus, he’s a former marine so he’s really hard to argue with.”

Nicholson Rejoins JWT, Takes Over as NY CCO

Well, here’s a big news item to end the week. It took a few months, but JWT New York has finally found a successor for Ty Montague as the agency’s announced that Peter Nicholson has joined up as its chief creative officer. As you may remember, Montague and co-president Rosemarie Ryan left JWT in March to eventually start up Co: and the agency’s North American CEO David Eastman and company have been on the hunt ever since.

It marks a second tour of duty at JWT for Nicholson, who was an ECD at the shop from 2005-2007. During the ensuing years, he took on posts including CCO at Deutsch New York before heading over to Redscout in April (that was quick) to take on the same title and work on accounts including Activision, Diageo, Kate Spade, PepsiCo and Samsung.

During his career, Nicholson also held creative posts at Publicis New York and Goodby.

Gerry Graf’s New Shop: Barton F. Graf 9000, LLC.

When Gerry Graf vacated the CCO seat at Saatchi, people were all “OMG WTF is going on with these advertising people?” His salvo/exodus came at around the same time Ty Montague and Rosemarie Ryan left JWT (they later formed Co.). It was a shake-up the likes of which advertising hasn’t recently seen, and that twisted many important agency folks’ undies into a formidable super-bundle.

So, now what.

I had breakfast with Graf a few days after he left and asked what he’d be up to, what with all the free time he was facing. The most striking remembrance of that meeting was how ready to be done he was. Advertising is a cranky mistress: too many chores, not enough sex. As a remedy, Graf told me he planned to watch movies and play video games for awhile. If I recall correctly, he gave himself a year to mess about. In the last few months he’s done some speaking events and whatnot, too. But c’mon, you knew as well as we did, he couldn’t stay away too long.

Hidden in the ether of his time off is the beginnings of his next step. Graf’s father, one Barton F. Graf (pictured), provided a bit of the inspiration, as did DOOM – a videogame any gamer will tell you was made famous by one weapon – the BFG9000. That’s “Big Fucking Gun”, which acronym-ically matches Barton F. Graf, creating a tie in to Graf’s heritage and (apparent) love of blowing shit up.

The only tangible existence of new “shop”, so-far called Barton F. Graf 9000, LLC., is a Facebook page containing Graf’s previous work. I’m not sure you can even call it a shop, or an agency, or anything just yet. But I can say the guy wants to do something, SOMETHING, that doesn’t involve cereal boxes or fluorescent lights or swiping a key card. And because Graf’s agency name sets it up so nicely, we gotta ask – does the BFG9000 have any ammo left?