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Posts Tagged ‘Ross Girard’

A 91-Year-Old Skydiver Tells Her ‘Saving Story’ For Firstborn, Fidelity

What makes a great story? Start with an old person fondly rehashing their adventures, then try having that story acted out by adorable little kids. Throw in “sky jumping,” some honest American values, a couple fake moustaches, and you’ve got Firstborn’s new campaign for Fidelity Investments.

“You can sit and do nothing,” Marian Barnett–the 91-year-old skydiver in question–says. “But if I sit and do nothing, I’m bored. I’d rather save my money and jump out of an airplane again. That’s more fun.”

Marian is the first subject in Fidelity’s “Saving Stories,” a series that aims to show people investing is doable and rewarding. In turn, the Saving Stories are part of Fidelity’s Personal Economy center, a site that helps people take control of their finances.

Though the video runs a little long (do you have 5 minutes for an ad?), Firstborn perfected the buzzword of the season: storytelling. Marian’s spunky spirit, the creative imagery associated with her tale, and its ultimate happy ending/moral make me want to start a jar of nickels. I’ll be curious to see how Firstborn follows up with their next Saving Story.

Credits after the jump.

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Copywriting: Creative Ad Writing

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Pergo Gives a Floor Durability Test Courtesy of Battlebots

Believe it or not, 2012 marks a decade since Comedy Central canceled their robot fighting show, BattleBots. The show had it all, from destruction to hilarity to scantily-clad “correspondents” to cameos from Bill Nye the Science Guy. If you’re anything like me, and you consider these attributes the recipe for televised greatness, you were devastated when BattleBots went off the air.

So, understand that I’m a little biased when I call the above spot for Atlanta-based agency Fitzgerald+Co a wonderfully creative way to demonstrate the durability of Pergo floors. Not only do I get to see my old robot friends, but I suddenly have quite an affinity for a flooring product that I’d never heard of before. Of course, this begs the question: Do married women, who I assume are the ones generally responsible for making the purchasing decisions when it comes to flooring (as depicted in the spot), respond to BattleBots in the same way that I do?

The campaign also features a Facebook page where consumers can “Like” the video for a chance to win a new floor, learn more about the BattleBots featured in the spot, and browse different Pergo styles and key features. Credits follow after the jump.

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EVB Tries its Hand at a Slacker Superhero Spot

What has become of superheroes as of late? First DirecTV and now this Golf Now ad from EVB, which shows once again that leisure takes priority over saving the world when it comes to Superman/Green Lantern knockoffs.  We’re just wondering why you play golf with someone whom you know has a tee shot that even Happy Gilmore couldn’t match and the accuracy/precision of a sniper.

Anyhow, EVB’s Golf Now campaign is TV-only, which is kind of ironic considering that the spot promotes a golf website and there’s no online component included. Hey, at the least the Bureau and its creative team including ECD/director Stephen Goldblatt and copywriter Amir Farhang are going against the grain here. Full credits after the jump…

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