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Posts Tagged ‘Ross Maupin’

Ex-Huge CD Maupin Moves Over to Client Side

rossmaupinWe’ve been hearing about Ross Maupin leaving his creative director post at Huge since late January, and now we can safely say it’s true that he’s no longer with the IPG-owned, Brooklyn-based agency. It seems that after mulling it over for the last month or so, Maupin, who you may recall was part of our in-studio “Ad Guys Just Talking” panel during Advertising Week last year, has signed on with Victoria’s Secret Pink as an in-house creative director.

Maupin spent over 18 months in all at Huge, leaving advertising, social and/or product-related creative for the likes of Samsung, Audi and Pizza Hut. Prior to Huge, Maupin spent well over a year as a digital CD on Progressive and Dell at Arnold Worldwide.

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Ad Guys Just Talking, Part III: Some Thoughts on the Third Screen

Alas, the roundtable (well, minus table) chat between PSFK’s Piers Fawkes, Huge creative director Ross Maupin and MEC’s Scott Schwartz concludes with a discussion on, yes, mobile advertising, which we’re hearing would break through since at least 2005. But has it? Well, according to the IAB, brand marketer mobile budgets have skyrocketed 142 percent since 2011, so just maybe. Anyhow, now that they’ve discussed Advertising Week and Publicis-Omnicom, let’s let the lad wind things down with a little chat about the third screen (or is it fourth now?).

 

Ad Guys Just Talking, Part II: Does the Omnicom-Publicis Merger Make Sense?

And so, the conversation continues between PSFK CEO Piers Fawkes, MEC’s Scott Schwartz and Huge creative director Ross Maupin, who follow up yesterday’s chat about the importance of Advertising Week by discussing the elephant in the room that is the Omnicom/Publicis Groupe merger. Is it good or bad for the industry? Does it make sense? Well, let’s let the lads weigh in. Note: The overall conversation between our participants actually lasted well over 30 minutes, but seeing as it’s all short attention span theater nowadays, we’re offering up quick soundbites for now. Who knows, maybe we’ll have extended versions to come as they had plenty to say, but for now, on with the show.

 

Ad Guys Just Talking, Part I: Do We Need Advertising Week?

Alas, it’s that time of year again when the industry converges on New York City for Advertising Week (damn, time flies). So, to help kick off the event, we gathered a few folks from the creative, media and publishing sides last week in our Mediabistro studios to discuss the weeklong festivities (as  well as various other non-Advertising Week-related industry issues). Those taking part in the lively, free-flowing chat include PSFK founder/CEO Piers Fawkes, Huge creative director Ross Maupin and Scott Schwartz, senior partner, integrated planning at MEC.

The topic of this particular conversation was, yes, Advertising Week, including if its actually still worth attending and if so, what our participants are looking forward to at this year’s event. Tomorrow, the lads discuss the elephant in the room that is the Publicis-Omnicom merger. Stay tuned.

Do You Really Want to Dress Up as Flo for Halloween?

Well, if you do, there’s a handy new guide created by Arnold that tells you how to dress up as who probably insane EW.com readers dubbed the greatest advertising icon of all-time. We love getting into the Halloween spirit and all (sheeit, check out my Facebook profile pic), but is a Flo costume really going to be all the rage this year? If you believe so, you can fork over $30 on Amazon and wax perky insurance saleswoman at your heart’s content. Or, you can just be a cheap bastard and click here to live vicariously through the Arnold-created campaign. Credits after the jump.

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