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Posts Tagged ‘Rossi Cannon’

Modus Operandi Launches New Campaign, Website for Belvedere

Digital agency Modus Operandi has completed their first initiative for client Belvedere vodka, including both a new campaign and completely redesigned website.

The new website hosts the campaign brand videos, conceived by Modus Operandi and directed by Christopher Ferguson via sister company ModOp Films. Belvedere’s new site and brand videos implore viewers to “#knowthedifference” between terms like “dirty,” “wet,”and “dry,” as in the above “Luxury Vodka State of Mind,” which is set at an upscale pool party. Another video features Belvedere’s Claire Smith, “the First Lady of Vodka” celebrating the vodka martini, which we’ve featured after the jump (along with credits for the brand videos).

““The goal of the website redesign was to modernize Belvedere’’s digital presence as more of a luxury lifestyle brand,”” says Modus Operandi Creative Director Jay Gundzik. “”We use creative social campaigns to activate and drive their consumers to the global Belvedere site. Once there, they can get a feel for the brand through a series of creative branded videos and short documentary-style films. Consumers can also find new cocktail recipes and take a deeper dive into Belvedere’s culture and character.””

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ModOp Adds Wendy McColm to Directorial Roster

Wendy2

Production company ModOp Films has signed veteran independent short film director Wendy McColm to its directorial roster.

McColm is known for her YouTube channel featuring her own short works, and her acting roles on Hey Girl, Community, and How I Met Your Mother, as well as performing with Upright Citizens Brigade. She recently directed a branded short for H&M “Rendezvous and Other Stories” starring French blogger Jeanne Damas, which screened at this year’’s Tribeca Film Festival.

“I’’ve basically spent the last eight years making things I like, exploring topics and genres, and giving myself creative challenges,”” explains McColm. ““After the H&M project I knew I wanted to do more brand work. I love the fact ModOp Films is all about being open to creative exploration and how best to apply the work to the intended audience. We connected immediately.””

“We are excited to work with Wendy on advertising projects, from commercials to web,”” said EP Rossi Cannon. “”Wendy McColm is an amazing talent and knows how to cultivate a following for her work in a way that is unpretentious, authentic and incredibly infectious.””

Monday Odds and Ends

-Following, yes, a “competitive review,” Turner Broadcasting has tapped iris Worldwide to serve as agency of record for its new health/wellness entertainment property, upwave. As AOR, iris will not only work on the upwave and upwave.com launches, but on digital, OOH and print for the brand.

-Havas Worldwide New York senior art director Matthew Lucero, who’s been with the agency for nearly two years, has been promoted to ACD.

-72andSunny Amsterdam has added a handful to its creative department including CDs Gregg Clampffer (formerly of Arnold Amsterdam and Chiat LA) and Micky Coyne (ex-GS&P/Droga5 NY) as well as senior writer Damian Isaak and creative technologist, Gabor Szalatnyai.

-L.A.-based digital shop Modus Operandi and executive producer Rossi Cannon have launched a new multidisciplinary unit dubbed Mod/Op Films. link

-The Cannes Lions folks are now accepting entries for next year’s inaugural Lions Health festival/awards show. link

-TBWA\Chiat\Day LA president Carisa Bianchi tells the Los Angeles Times “how she made it.” link

-Speaking of Chiat LA, the agency’s new work for the 56th Grammy Awards, complete with “Music Unleashes Us” tagline, has launched (above).