Firstborn has added a pair of CDs and a copywriter to its creative department as the Dentsu-owned, NYC-based digital shop. Joining up as creative directors are Adam Rubin and Roxana Zegan, who arrive from Groupon and Tribal DDB, respectively. Rubin spent the last two years at Groupon as creative manager but brings agency experience to the table as he worked as a copywriter at Leo Burnett on the McDonald’s, Kellogg’s and P&G business beforehand. Zegan (pictured), meanwhile, was most recently global CD on Tribal NY’s (now-defunct) Reebok account. Prior to Tribal, she spent a few months at Digital Kitchen and had senior AD/creative lead stints at both CP+B and Sid Lee.

As for Firstborn’s new copywriter hire, that would be Cameron Templeton, who spent just about the last year as a CW at Ogilvy, where he worked on campaigns for Sara Lee, Siemens and British Airways