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Posts Tagged ‘Roy Cohen’

Horror Genre Informs Latest Wix Web Creation Campaign

While its recent TV spots have been fairly benign and dare we say, sappy, Wix, the brand that lets people build websites for free takes a detour with its latest ad above, which is inspired by of all things, horror films. Case in point, the opening moments recall Drew Barrymore’s classic opening sequence in Scream and is soon followed by the sounds of chainsaws, a Paranormal Activity-like sequence and more. Of course, the overall subject matter of the ad is a girl’s fear of building her own website about, uh, cupcakes. The never-ending screaming can get somewhat grating as the spot progresses, but us horror fans can appreciate the little wink at the genre, even if the minute-long effort is somewhat corny. Of course, one can only wonder how the spot would turn out if Rob Zombie put his imprint on it like he did with that somewhat creepy Woolite ad from a few years ago. Ah well, can’t win ‘em all. Credits after the jump.

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Horror Channel Really Wants to Give You Nightmares

Been sleeping a little too well lately? Wish you could have some creepy nightmares instead of your usual, boring Angela Lansbury sex dreams? Horror Channel UK would like to help you out with that. They worked with Hamburg-based, BBDO Worldwide agency Interone to create “Night Terror,” a mobile app designed to give you nightmares.

Based on research showing that “the things we hear before we go to sleep and during the R.E.M phase affects our dreams,” the free app allows the user to choose from a list of horror stories, then place the phone next to their pillow and listen to the story as they fall asleep. When the phone detects that the user is in the R.E.M. phase of sleep (I’m not clear on how the app does this), “subtle story-related sound effects play to the subconscious,” presumably directing a nightmare in the user. Upon waking, the user can review his or her sleep cycle statistics, and share their experience across social media.

The app contains original stories as well as stories based on upcoming Horror Channel programming, so users of “Night Terror” can actually get a preview of future Horror Channel programming while asleep. The official launch date for “Night Terror” is scheduled for Feb. 28, at which time it will be available for free in both iPhone and Android formats. Credits after the jump. Read more

Interone, ADC Germany Trick People Into Undergoing a Job Interview

Have you ever been checking out ad work and thought “Gosh, I would really love it if I was suddenly whisked away into a Google Hangout with some random people I don’t know”? Well, fear not! ADC Germany and Hamburg-based Interone BBDO haven taken over with, well, ADC Takeover, which is the most guerrilla way to conduct job interviews ever, maybe.

As you can see in the case study above, unsuspecting adc.de browsers of all walks were surprised when an ADC boss and/or Interone ECD suddenly appeared on their screen for what was purportedly a job interview, and they were probably more surprised when the web chats seemed to quickly escalate into a game of “I’ll show you mine if you show me yours.” It even looked like the ADC team got to see some nipples, which is really the best kind of surprise if you think about it. Credits after the jump.

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Monday Morning Stir

-Slate paints its own, unflattering picture of CP+B. link

-The White House says hello to Google+. link

-A Y&R Tel Aviv ECD named Roy Cohen dabbles in Timeline portfolio-creating (above). Novel? link

-The McGarryBowen lathering continues, this time from you know who. link

-People love VW when it comes to Super Bowl auto advertisers. link