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Posts Tagged ‘Rube Goldberg’

Click 3X Creates ‘The Nat Geo Contraption’

Creative digital studio Click 3X worked with National Geographic and Kinema Films to create “a four-ton scientific contraption with 38 triggers and 71 moving pieces” that they’ve dubbed “The Nat Geo Contraption.”

Drawing inspiration from the gadgets depicted by American cartoonist Rube Goldberg (although many viewers may be reminded of the board game Mouse Trap), the contraption combines items including “nine globes, three tires, one billiard ball, one VW Beetle, a set of bowling pins and a variety of everyday objects” for a fun chain reaction promoting the network’s “science-minded block of programming” which includes Brain Games, Science of Stupid and Street Genius. The programming bloc is set to air on National Geographic in 170 countries, and in 45 different languages, beginning in January 2015. A contraption of such size, of course, wasn’t built overnight. Click 3X and director Manny Bernardez worked diligently with production designer Bernardo Trujillio for over two months to bring the creation to life.

“It’s the celebration of human ingenuity, to highlight the smart and entertaining lineup of the shows coming up on Nat Geo” explained Emanuele Madeddu, senior vice president of creative and marketing, NGCI. “I have always been fascinated by these devices, and I want our viewers to experience science in a uniquely National Geographic way. You can’t miss the reveal at the end.” Read more

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OK Go Asks You to Direct New Music Video

They’ve already charmed us with symmetrical treadmill dancing and Google collaborations, so it’s no surprise that rock band OK Go is getting creative and innovative for their newest music video. Well actually, it’s you who will get creative, since the band partnered with Saatchi & Saatchi, Talenthouse, and BUG for a contest aimed at new directors searching for exposure.

The latest Saatchi & Saatchi Music Video Challenge, which has involved collaborations with the likes of Moby in the past, lasts until early-May, so auteurs have a few months to get adequately funky and artistic with OK Go’s new single “I’m Not Through.” The rockers won’t be making their own video this time, since they’re still in the studio finishing their next album. Outsourcing for cheap labor, Nike would be proud. We joke; OK Go gets the benefit of the doubt for their quirky videos that have been going viral for years, unlike now, where anything remotely creative/funny/newsworthy/embarrassing gets chewed up and spit out within a few days.

It’s a safe bet that whatever video they choose as a winner will be plenty imaginative. It just won’t recall Rube Goldberg, because they did that already.

The Best Ad-Related Videos of the Week

It’s been a break, but let’s get back into what intrigued, amused and startled us over the week.

 

13.I’m Ron Burgundy? He’s back. This is the announcement.

12. Total Recall is back. Stars Colin Ferrell. You’re welcome.

 

 

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Design Geeks Exhume Spirit of Rube Goldberg for Google

And so the Rube Goldberg lathering continues. Unlike our own slapdash, last-minute science fair projects, the engineering whizzes at Syyn Labs have created something much more spectacular with two Goldberg-inspired machines that promote Google Science Fair in NYC.

Directed by Jonathan Zames, the spot above showcases the mad skills of the aforementioned, LA-based creative Syyn, which also worked on the Gary Numan DieHard clip and the ubiquitous OK Go music video. It’s not the freshest idea, though, but works very well for a scientific piece, where it probably belonged in the first place. Need I explain how the contraption works? Just watch. Credits after the jump.

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