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Posts Tagged ‘Ruben Salavert’

Conill, Shakira Change Rules of Wireless for T-Mobile

Conil has a new broadcast spot for 2014 FIFA World Cup Brazil sponsor T-Mobile featuring Shakira.

Entitled “Goal,” the spot imagines what it would be like if soccer had the same kind of crazy restrictions some wireless carriers have. She of the honest hips performs in celebration of a goal when the festivities are interrupted by a referee. “Unlimited headers while abroad are not included in your contract,” says the ref. “No goal.” The spot concludes with the message: “T-Mobile is changing the rules of the game,” before informing viewers they now offer “Unlimited global data and text” for “no extra charge.” It’s a bit goofy, but it’s a simple way to communicate T-Mobile’s offer, and with Shakira’s star power behind it the spot is sure to get people’s attention.

“Goal” will debut on ESPN tomorrow during the T-Mobile sponsored “Countdown to Brazil” program, with a Spanish-language version appearing on Univision and Fútbol de Primera. T-Mobile will also be offering unique FIFA mobile content to customers, including “mini feature video packages calling out the highlights of the day including ‘Goal of the Day,’ ‘Save of the Day,’ and ‘Team Spirit of the Day.’” Stick around for credits after the jump. Read more

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Tuesday Odds and Ends

-Cramer-Krasselt/Lowe & Partners alum Michael Baer joined Starcom USA as EVP/managing director, overseeing the agency’s Hallmark, LEGO, Luxottica and Walgreens businesses.

-Team Sprint follows up its Kevin Durant spot with another “Data Dilemma” effort starring NASCAR Sprint Cup champ Jimmie Johnson (above).

-Former AMV BBDO managing partner Paul Birks-Hay joined VB&P as director of client service.

-New York/Miami-based Wing, which operates within Grey Group, promoted senior copywriters Ruben Salavert and Aurora Morfin as well as senior art director Alvaro Naddeo to ACDs.

-Facebook is urging users to advertise their organ donor status. COO Sheryl Sandberg says the social network’s “dream is to save lives” with this effort. link; link

-LA-based editor Jonathan Del Gatto signed with NYC creative editorial shop Hooligan for East Coast representation.

-So, who’s ready for Blackberry’s new….10 OS? link

-The London International Awards 2012 is now accepting submissions. link