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Posts Tagged ‘Rupert Sanders’

Nike, W+K Portland Unveil Star-Studded ‘Winning in a Winter Wonderland’ Spot


W+K Portland tapped some of the world’s greatest athletes for their new holiday spot touting the advantages of Nike Hyperwarm Performance Baselayer, directed by Rupert Sanders. ”Winning in a Winter Wonderland” features the talents of Giants defensive end Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, and former Yankees second baseman Robinson Cano, who now appears to be headed to Seattle. Ohio State football coach Urban Meyer also makes a brief cameo appearance.

While undeniably cheesy (hey, it’s the holidays) the spot does an admirable job at promoting the Nike Hyperwarm Performance Baselayer. People are prone to listen to endorsements from star athletes, and W+K got a wide, varied group together for the spot. They emphasize that the Nike Hyperwarm Performance Baselayer makes playing in cold, harsh conditions seem almost enjoyable by keeping you warm without restricting movement, perfectly matching the song selection. “Winning in a Winter Wonderland,” of course, changes the words of the holiday classic, which gets a bit cringe-worthy in spots but mostly comes across as cheesy holiday fun. The words are sung by the star athletes in the spot, mostly while in action, and they seem to have a lot of fun with it — which makes it hard to hate.

The campaign features both a one minute and thirty second version of the spot, as well as a digital takeover and social media elements.”Winning in a Winter Wonderland” premiered during college football’s Big Ten NCAA Championship game and will run throughout the holiday season. Credits after the jump.  Read more

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Wednesday Odds and Ends

-BBH NY’s epic bow for Playstation since winning the Sony console’s biz four months ago was perhaps the only highlight during the broadcasted shellacking that the San Antonio Spurs gave my Miami Heat during last night’s NBA finals. Seeing as we’re from the original Beverly Hills 90210 generation, a friend had to nudge me and inform that the protagonist in the spot, directed by MJZ’s Rupert Sanders, is from The O.C. The more you know…

-The Art Director Club has announced the jury for ADC Young Guns 11. See full list here. FYI, regular entries will be accepted until June 16 and late entries until June 23.

-El Segundo-based David&Goliath has hired former WDCW account director Mike O’Malley as Kia Sports Marketing/Sponsorships account director and RPA alum Merav Cohen as Kia Dealer Marketing Group account director.

-New York-based indie media services agency Horizon Media, in partnership with Secret Weapon Marketing, has been tapped to manage the full service Valley Honda Dealer Association account based in Phoenix, AZ.

-Minneapolis-based mono has welcomed Steve Sutherland, formerly of CP+B and hometown shop Fallon, as digital production director.

-Why not just let Apple’s Jony Ive redesign everything. link

-The Cannes Lions crew will launch a separate, two-day festival next year celebrating creative in the global healthcare sector called, yes, Lions Health.

-Facebook’s rolling out clickable hashtags that may appeal to both users and marketers. link

W+K, Deutsch LA Win Big at AICPs

Were you expecting someone else? At least this time, though, Wieden + Kennedy shared its top prize tonight at the AICP Show as the agency’s seemingly immortal “Write the Future” spot for Nike (helmed by Babel/Amores Perros director Alejandro González Iñárritu) tied with Deutsch LA and director Lance Acord‘s “The Force” VW Super Bowl spot for Advertising Excellence/Single Commercial honors. As for the other AICP Best in Show category, Advertising Excellence/Campaign, said honor went to Leo Burnett Chicago and Phil Morrison‘s  series of “Mayhem” ads for Allstate.

In terms of agencies, W+K, as with many other award shows, led the pack with 13 wins, not only  for “Write the Future,” but of course, Old Spice “Questions” and Responses,” the two of which also won earlier today at the Next Awards in the Integrated and Viral/Web Film categories, respectively. As for the also-rans, along with Deutsch LA, Y&R, BBDO and TBWA\Chiat\Day all picked up five AICP honors for work throughout their networks.

On the production company front, MJZ topped the list with eight honors tonight at the MoMA for not just Old Spice (again) but other work including the Willem Dafoe-starring “Parallels” ad for Jim Beam from StrawberryFrog and Dante Ariola ( for Direction, Visual Style, and Cinematography) and the Chiat LA-created/Rupert Sanders-directed “There’s a Soldier in All of Us” clip for Activision (production).

Ok, back to imbibing….

Axe Tones it Down in New, Angelic Spot

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If you’re familiar with Axe spots, and we know you are, it’s all about selling sexual attraction and of course, the cosmetics brand has no shame showcasing what are usually absurd scenarios. While of course still selling the horizontal mambo, BBH UK takes a more angelic, subdued approach this time around to promote the brand’s Excite line. The spot depicts the residents of a picturesque European town going about their daily business who are suddenly confronted by beautiful female angels who fall from the sky. But why fill in the rest of the blanks in this self-explanatory clip, which was directed by Rupert Sanders and features a cover of Air’s 90′s classic, “Sexy Boy.”

View full credits after the jump.

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