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Posts Tagged ‘Russell Lambrecht’

mcgarrybowen Presents ‘The Fall with James Franco’ for Droid Turbo

mcgarrybowen New York is launching a new broadcast spot for the Droid Turbo entitled “The Fall with James Franco.”

In the spot, James Franco is on a rooftop balcony attempting to help a lady friend retrieve a red scarf when he slips and falls. Most of the ad actually takes place with Franco in midair, in slow-motion, as he uses the phone to tell his friend to meet him downstairs and find a safe landing. He safely lands in a dumpster and then charges his phone in a restaurant, as the spot plugs the Droid Turbo’s ability to charge in fifteen minutes. It’s a pretty ridiculous way to get to this plug, so much so that it might actually detract from the message — even if it makes for a somewhat memorable spot. Read more

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Verizon, mcgarrybowen Make It Easy to Find Lost Phones

If you’ve already seen “Elysium,” “Kick-Ass 2,” or “2 Guns” and need to get a quick action fix, then you can always check out Verizon’s new thriller, “Catch Me If You Can.”  The plotting and scriptwriting is probably on par with regular films that fizz out in theaters, and this spot, which was created by mcgarrybowen, even has The Bourne Identity/Swingers/Mr. And Ms. Smith director Doug Liman behind the camera.

In the one-minute spot, an unnamed protagonist races to find his Droid phone after leaving it in a New York City cab. Making the stakes even higher, the cabbie drives like a typical cabbie, so the phone is sliding all over the place and smacking into windows. Luckily, Droid phones now have scratch-resistant glass. I don’t want to say anymore and spoil the ending, but as with most action movies, the hero gets the girl, or phone, or whatever object is the focus of the chase.

Credits after the jump.

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The Motorola RAZR: Droid Redux

If you watched football yesterday (which, considering all of the close games that were decided by a final drive, you probably should have), you undoubtedly saw the above Verizon spot for the new Motorola RAZR. “Wait, ‘new’ Motorola RAZR?” you might have asked yourself with a mouth full of beer and nachos. “Wasn’t that the phone I gave to that teenage scenester in exchange for a cigarette when the iPhone debuted like four years ago?”

Yes, Motorola’s latest product is turning back the clock a few years. If you can remember the days when the original Motorola RAZR debuted in early 2004, you’ll recall it was a mighty simpler time for cellphones. “Back in those days,” you’ll fondly tell your children, “a phone’s merit was decided by its slim portability, not the quality of escort service it could find you at last call.” Hell, even ask AgencySpy editor Kiran Aditham, and he’ll probably relate the fond memories he had with his Motorola RAZR, before the bespectacled turtlenecked modern-day Edison at Apple HQ created a product that immediately rendered Kiran and his mobile device of choice uncool.

But, as Motorola made known last month, the company is debuting a new, sleek phone that they’re calling the RAZR in homage to the company’s successful old model, one capable of running the new Android “Ice Cream Sandwich” OS debuting at the beginning of next year. As the new “Android king” is debuting for Verizon, the wireless providers’ AOR Mcgarrybowen was charged with making the above ad, which we’re being told is a “teaser” to a launch spot that will be unveiled this Wednesday on prime-time TV. So, dear readers, what say you? Is a phone chopping everything in its path in half going to garner the necessary buzz to challenge the iPhone? Will it at least get current Android users to switch phones? Credits after the jump.

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