Wieden + Kennedy gives it another go in promoting the first-person shooter gaming genre with its effort for EA’s Bulletstorm, which allows gamers to perform “Skill Shots” or crazy combos rather than killing your average mutant, alien, etc. In turn, the participants can earn the user more points.
The spot above, dubbed “Duty Calls,” basically rips on Call of Duty for being just another cliched shooter game, proclaims that Bulletstorm goes against the grain and continues W+K’s foray into parody. If you recall, the agency last took a shot at Halo in early January with “Last Call.”
So if you feel like taking a five-minute stroll on the interwebs, check out W+K and Other Ocean Studios’ effort, which heckles some of the genre’s most worn-out conventions.
Credits after the jump.