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Posts Tagged ‘Ryan Montanti’

Bryant, Messi Face Off in ‘Selfie Shootout’ for Turkish Airlines

Last year, Lionel Messi and Kobe Bryant faced off in an ad for Turkish Airlines, competing for a young fan’s attention. The ad, “Legends on Board,” became a gigantic viral success, now with over 105 million views on YouTube.

For better or for worse (definitely for worse), 2013 might as well be the “Year of the Selfie.” The ubiquitous word found its way into the vocabulary of everyone from grade schoolers to their grandparents and was even named Oxford English Dictionary’s Word of the Year. If you’re sick of hearing people jump at every opportunity to use this word, we’re with you. At any rate, it’s undeniable that the selfie has won itself a lasting position in our culture.

In an attempt to recapture the success of last year’s “Legends on Board” spot, CP+B has brought back the Bryant Vs. Messi formula, this time positioning the two in a “Selfie Shootout” in which each attempts to one-up the other with self-shot photos in exotic locations. The spot is the first ad CP+B put together for Turkish Airlines since winning ad duties for the airline back in September, and it’s a fine first effort. Without giving too much away I can say that Bryant and Messi both jump through hoops to one-up each other, and their photos get more and more exotic and over-the-top as the minute long spot progresses. CP+B manage to work something of a surprise ending into “The Selfie Shootout,” incorporating another Internet photo phenomenon.

Can “The Selfie Shootout” hope to match the success of “Legends on Board”? We would say yes. The entertaining ad incorporates the selfie phenomenon, has a much larger production budget than Alametifarika’s work last year, and is designed to jumpstart conversation. “The Selfie Shootout,” which was uploaded to YouTube yesterday, has already surpassed the 5 million view mark, and is certainly not showing any signs of slowing down. Its combination of star power, humor, and topical references make it just about unstoppable. Make no mistake, people will be talking about this one for some time. Our reservations about the overuse of “selfie” aside, we can’t blame them. “The Selfie Shootout” is just plain fun. Credits after the jump.

Update: “The Selfie Shootout” has already eclipsed the 106.5 million views for last year’s “Legends on Board” (from Turkish agency Alametifarika), and is currently approaching 106.9 million views.

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Monday Odds and Ends

-CP+B has added a slew of staffers in its L.A. office including ACDs Chris DeNinno and Antonio Marcato (previously at Deutsch LA and RPA, respectively), senior art directors McKay Hathaway and Ryan Wi (ex-Leo Burnett and \MAL, respectively) and finally senior copywriters, Ryan Montanti and Daniel Streadbeck (formerly of McCann and Ogilvy Chicago, respectively).

-While we’re on the hiring front, Portland, ME-based VIA Agency has added a few staffers of its own including ACD/Martin Agency alum David Grindon, ACD Dan Jordan, who previously had stints at Energy BBDO and D&G and client strategist Whitman Bowers, formerly account lead on Dick’s Sporting Goods while at Anomaly.

-The folks at D&AD have unveiled their 2013 In Book winners and nominations. link; link

-Barkley EVP Jeff Fromm talks to USA Today about millenials and online privacy. link

-Milwaukee-based sports/music/lifestyle agency GMR Marketing, which is housed within Omnicom’s Diversified Agency Services division, has appointed former Live Nation exec Peter Joseph as its new VP of entertainment.

-Mans Swanberg, a director who goes by the name Pistachios and is part of the roster at NYC-based prodco, Blacklist, has unveiled an audio emoticon tool called “HeyHeyButton” (tutorial above). link

-Twitter has reached an upfront deal with Starcom MediaVest Group that pertains to inventory and data access. link

Wes Anderson Brings His ‘World’ to Sony

…And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll just tell you that the feature-film director is once again dabbling in commercials, this time for a new Sony Xperia campaign brought to you by, yes, McCann Worldgroup.

Here, an eight-year-old named Jake Ryan offers his take on the inner workings of the brand’s smartphone, which from his perspective, operates at the whims of a leader and his three tiny robots. The whimsical (wait, can we say that?) ditty channels the spirit of Willy Wonka and takes us inside the mind of a young lad, as we’ve been told the script is based verbatim on his thoughts. Kids informing major brand campaigns is all the rage these days, isn’t it? At least we give credit to the parties involved for tapping Sigur Ros frontman Jonsi to handle the music portion.

The above TV spot, which will debut this weekend, is complemented by a print campaign that’s already launched in European markets but will soon roll out globally. Credits and print asset after the jump.

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