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Posts Tagged ‘Ryan Seacrest’

Ryan Seacrest’s Civic Entertainment Group Acquires Culture Shop

398px-Ryan_Seacrest_2013Civic Entertainment Group, a marketing agency owned by Ryan Seacrest‘s Seacrest Global Group, has acquired marketing, social media, and PR shop Culture Shop, AdAge reports.

“The acquisition of Culture Shop further diversifies CEG’s service offering in media and entertainment, helping leading brands create strong emotional connections with consumers,” said Seacrest and fellow Seacrest Global Group principle Rich Bressler in a joint statement. They declined to release financial details about the transaction.

Culture Shop has worked with brands including Verizon, Farmers Insurance and USA Network. They will become a specialty practice within Civic Entertainment following the deal, “offering research and analysis on trends in TV, sports, music, gaming, film, advertising, technology, community and philanthropy.” Culture Shop founder Nate Schreiber will be made a co-CEO at Civic Entertainment, joining co-founders and existing co-CEOs Stuart Ruderfer and David Cohn. Schreiber founded Culture Shop in 2009, following a two year stint as president of entertainment PR and marketing firm PMK/HBH.

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There’s a Giant, Hand-Painted David Beckham Billboard in NYC

Following 2012′s most topless Super Bowl spot, H&M’s in-house marketing team continues to roll out ads featuring David Beckham in his underwear. Though the 36-year-old international soccer star’s career is in its twilight, Becks must be comforted in knowing that a lucrative second career as an underwear model/designer awaits him once he leaves the pitch for the last time.

The above 220-foot tall Penn Station-area billboard took over two weeks for workers to hand paint. Beckham, who’s bodywear line was quickly snatched up by H&M shortly after its announcement, is thus far ecstatic about his relationship with the international clothing retailer. As he said in an interview with Ryan Seacrest, “H&M has really marketed this whole collection unbelievably.” Add to the unbelievability a mural unlike one we’ve seen in outdoor advertising in quite a while.

Those looking to add some $14.95 undergarments to their wardrobe (or looking for some more picks of Beckham sans clothing) can scope out the David Beckham Bodywear collection here. Chiseled physique and posh wife sold separately.

Tuesday Morning Stir

-Super Bowl XLVI spots are all sold out. Sorry, slackers. link

-Nick Law, David Sable and Susan Credle are among the names headlining the judging panel for the Facebook Studio Awards. link

-Did Google violate its own guidelines with a sponsored post campaign? link

-Weight Watchers released behind-the-scenes footage of its new, Saatchi & Saatchi-created “play” campaign. link

-Cheil and street artist Notasso promote Samsung’s Galaxy Note (above). link

-Meet Ryan Seacrest, the future of media. link