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Posts Tagged ‘Saatchi & Saatchi’

Toyota Hopes to ‘Go Places’ With New Ad Agency Chief

tundra saatchi winner

This clever towing exhibition won S+S AME Platinum and Bronze

Saatchi & Saatchi L.A., which has been Toyota’s agency for years, went shopping for a chief creative officer for the brand–and found him rolling with Nissan.

Jason Schragger, a former creative executive with Nissan’s global marketing team, has a salty record in the world of automotive creative. According to this article in Automotive News, he has dipped his pen in the ink of Ford, Mercedez-Benz, Mini, and Mitsubishi.

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McGarrah Jessee Hires Joel Clement from Saatchi & Saatchi

Joel_Clement-office-thumb-350x508-124220Joel Clement’s search for a stateside agency is over. Today McGarrah Jessee announced that Clement, who most recently served as executive creative director at Saatchi & Saatchi Thailand, will join the Austin firm to “focus primarily on writing.”

This summer Clement announced his plans to leave the agency after eight years, eight months of which he spent as ECD and regional creative director for Saatchi & Saatchi’s Asia operations.

In the release, he clarifies that he “had a pretty specific ideal in mind” when planning his repatriation and that he “found it all at McGarrah Jessee.”

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Future Lions Winners Bring Social Justice Through Advertising


Today, as part of the 58th Cannes Lions fest in France,  AKQA announced the 2011 winners of its 6th annual Future Lions competition (watch winning films here).

The competition invited students (in any field) over the age of eighteen to submit campaigns that “advertise a product from a global brand in a way that couldn’t have been one five years ago, to an audience of your choosing.” When we think “global brand,” we tend to think big fish like Nike and and McDonald’s. After all, coming up with unprecedented ways to sell expensive sneakers or artery-clogging burgers is exceedingly difficult. What’s most inspiring about the Future Lions competition, is how the top contestants gravitate towards campaigns that aren’t just innovative for their use of the chosen brand, but also have a social conscience and the capacity to actually…er…well, for lack of a better term, change the world.
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