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Posts Tagged ‘Said Fayad’

Young Creatives Win a Trip to Cannes, Are Forced to Work the Whole Time

Last month, we showcased a short PSA titled “We’re Better Together,” an effort from two young creatives at WPP-owned Latino-focused shop Wing Advertising. Created as part of a film competition for “Circulo Creativo Latino de Estados Unidos,” an organization that encourages Latino-American creatives to have each other’s backs in the cutthroat world of marketing, the winning spot won Said Fayad and Marc Duran an all-expenses paid trip to Cannes this year.

But, just because Fayad and Duran were given the unique opportunity to rub shoulders with the advertising elite doesn’t mean Wing was about to let this be a vacation for the two young creatives. In fact, Fayad and Duran are chronicling their time on the French Riviera with a Tumblr called “Flip Flops and Socks,” a title that salutes geeky tourists’ stereotypically chosen style of footwear. Throughout the week, Fayad and Duran are posting pictures, videos, interviews, blog posts and animated gifs of their experiences, at least as long as the copywriter/art director team can stay sober. Stalk the duo as they transform from wide-eyed newbies into jaded, grizzled old pros here.

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Wing Creatives Encourage Hispanic-American Advertisers to Stick Together

“Circulo Creativo Latino de Estados Unidos” is an organization that seeks to increase and foster interaction between US-based Hispanic creatives. This year, the CCLEU held a competition that asked young creatives to create a PSA of sorts encouraging eligible members to join the organization, with the winning entry earning its creators an all-expenses paid trip to the Cannes Lions Festival.

The winning entry (above) comes from art director Said Fayad and copywriter Marc Duran, two employees at Wing, a WPP-owned subsidiary of Grey that specializes in work that targets a Latino audience. “We’re Better Together” is a phrase contrasted with probably the worse piece of three-word advice any movie character can take, the infamous “let’s split up.” Maybe best made fun of in Joss Whedon‘s recent horror/satire Cabin in the Woods, “let’s split up” never works out for the would-be victims of film.

Sure, one could argue that Fayad’s and Duran’s spot’s effectiveness relies on borrowed interest from the various films and TV shows it features. But, for pop-culture and horror movie buffs (I’m looking at you, Kiran), identifying where each clip originates is what makes “We’re Better Together” so much fun.