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Posts Tagged ‘Sal Malfitano’

Ovie Raids Sportscenter Offices

These days, appearing in a “This is SportsCenter” spot is an essential part of a bona fide U.S. sports star’s budding career. At only 25 years old, Moscow-born Washington Capitals winger Alex Ovechkin already has two league MVP titles as well as five NHL All-Star Team appearances in five years with the league. To say that Alex Ovechkin is the single biggest player in professional hockey is an understatement, and though he may not yet have a Stanley Cup title to add to his career statistics, he can bet that this spot will be broadcast during nearly every commercial break whenever the NHL is so much as mentioned in passing on ESPN.

This spot is also ESPN’s way of saying, “Though it seems that we know nothing outside of the realm of sports, we do actually pay attention to the news and know something about sexy Russian spies being a ‘thing’ this past year. This is our tribute to current events.” Add to that a suited SC anchor, and you have the formula for every “This is SportsCenter” spot that W+K has been producing for years. We’ll ask them to stop making these once they stop being funny, but it hasn’t happened yet.

Credits after the jump.

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MRM Creative Joins Music Video Business

Few And Far Between – Don’t Slow Down Music Video 718 fps from Stefan Haverkamp on Vimeo.

It was a little over a month ago that Tangible Worldwide created the music video for Y La Bamba’s “Juniper.” So, as predicted, other creatives are following suit. This time around, MRM Worldwide’s Stefan Haverkamp does directing duty in the above music video for Brooklyn by way of Detroit rockers Few and Far Between.

While the goofy video may scare off those offended by a dude in his underwear drilling into rock or find the video’s play on the song’s title, “Can’t Slow Down,” just plain annoying, it’s honestly a very well-crafted and produced video for a band that no one has ever heard of. In fact, put it aside any videos playing on MTV right now (there are like two that play during show credits), and it’s a worthy contender for a VMA. As easy as it is for an amateur band to sound well beyond their years due to the miracle of ProTools, it’s even easier to have a professional looking music video due to a wealth of advertising creatives with, apparently, some free time on their hands.

With this second example of advertising industry veterans jumping into a business once dominated by names like Spike Jonze, Chris Cunningham, Hype Williams, Michel Gondry and David LaChapelle, the question is no longer “if” creatives will continue in this business but “why.” Well, one can assume that with YouTube being the main way music videos are now consumed by fans, the barrier to entry is now far lower than it was when cable executives stood in the way. Add to that small bands wanting national exposure, advertising creatives’ familiarity with viral marketing and a low price tag for their services, and you have an entire new set of names in control of a music industry that needs some good (or at least, big) ideas. It’s as much of an opportunity for individuals as it is for well-established agencies.

Credits after the jump.
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