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Posts Tagged ‘Sally Kapsalis’

The Vault Taps Dante Exum for Foot Locker

The Vault tapped NBA Draft prospect Dante Exum for a humorous new Foot Locker campaign.

The series of 15 second spots, entitled “Everything Changes After the Draft” highlight how things don’t change after the draft. Although Exum seems to perceive himself as a celebrity, it’s evident no one else does. The approach works best on the above “Paparazzi,” in which Exum informs friends that he doesn’t want to head to Foot Locker because “paparazzi might be there,” eliciting uncontrollable laughter from his two buddies. Other spots in the campaign take a similar approach, seeing Exum practicing his autograph, interacting with a dorky neighbor, combing through “fan mail” and making a dinner reservation. We’ve included “Reservation” and “Fan Mail,” along with credits, after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

The BCS National Championship: Now in 3D!

You’ve experienced this “American football” thing before on your TV with mixed to positive results. If you’ve become a fan of the game from the confines of your living room, why not make an impulsive purchase today and buy one of those Sony 3D televisions in time for tonight’s BCS National Championship?

Just imagine watching Oregon’s duck mascot flying at your children while they fetch you a beer. Or, imagine seeing Auburn quarterback Cam Newton dive over tacklers to score a touchdown followed by a celebratory dance right in front of your couch. Come to think of it, The Vault NYC and production company Nice Shoes may have found the perfect market for their client. If your disgraced father tried to sell you off to competing universities at a substantially higher price than a college scholarship, odds are he’s watching the game from home as NCAA rulings limit him access to your school’s athletic department. Luckily for him, the Sony 3D TV doesn’t judge its viewers, and your father and his best 3D-goggled buds can watch you sprint into college football history books anyway.

Credits after the jump.

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