-Production companies Tool and Mustard have formed a cross-Atlantic partnership. link

-Salman Rushdie is taking on Facebook via Twitter. How meta. link

-OMMA picked Digitas as its agency of the year. link

-Who’s interested in Black Friday ads from Toys R Us? link

-Talk about multitasking. New York-based post production boutique Northern Lights, design/VFX house Mr. Wonderful and production/creative house Bodega welcomed Nancy Vines as director of biz dev.

-Here’s part one of SF Egotist’s creative gathering known as ONCE (above). link

-VFX house Framestore has teamed up with Arts University College Bournemouth (AUCB) to open a regional outpost for VFX prep work on the latter’s campus come Nov. 16. link

-The Marcus Graham Project, with the help of its digital AOR, RAPP, launched its new website. link

-Shocking poll: Google tops Yahoo as best email service provider. link