Matheson Gerds president, director of client Services Rob Gerds is headed to Grey West to begin work as the agency’s new managing director. Gerds, who’s spent the last six years in Atlanta at MG, will now oversee the San Francisco and Los Angeles operations that comprise Grey West and will report to Brad Fogel, president of West and Grey Atlanta.

Before Matheson Gerds, the new MD spent six years as director, account services at  BaylessCronin in the ATL. During his 25-year career, Gerds also held senior account management positions at McFarland & Drier, Hal Riney & Partners and FCB, Santa Ana and worked with clients ranging from Pizza Hut to Ford. As for Grey itself, the agency is expected to appoint a new CD at their San Francisco office in the near future.

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